This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

What Makes Colorado Colorado? State Launches Inclusive Branding Initiative

DENVER, April 2, 2013 /PRNewswire/ -- Today the state of Colorado is introducing Making Colorado, the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Commissioned by Gov. John Hickenlooper and led by Colorado's Chief Marketing Officer Aaron Kennedy, founder of Noodles & Company, Making Colorado aims to uncover and showcase the best talent, ideas and creativity from every corner of Colorado.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/60974-making-colorado-statewide-inclusive-tourism-travel-campaign

(Photo: http://photos.prnewswire.com/prnh/20130402/MM86329 )

Rather than hiring a single "place branding" design firm, the state is tapping into the energy and expertise of multiple agencies and Coloradans across this state, to build a brand for Colorado, by Colorado. Making Colorado will capture the spirit and energy that exists in Colorado today to stimulate the economy, unite statewide programs and showcase Colorado to the rest of the world.  Five months from now, at the Colorado Innovation Network Summit in August, Hickenlooper will reveal the results of this one-of-a-kind initiative.

"Colorado has a heart and soul like no other state," said Hickenlooper.  "We launched the Making Colorado initiative to create and market a stronger Colorado brand. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come."

"After examining a broad array of branding programs – good and bad – we built Making Colorado around the most successful practices that felt right for Colorado," said Kennedy, a former director for global brand design firm Brandimage. "Colorado is a diverse and vibrant state, but we've been fairly quiet about it. It's time to bring our compelling voice to life in a manner that balances the needs, priorities and perspectives of all Coloradans. We've gone to great lengths to create an inclusive and collaborative process, and our success will rely on the participation and support of our fellow Coloradans."

At makingcolorado.gov, all Coloradans will have the opportunity to submit thoughts, opinions and creative ideas throughout the five-month process.  This input will then be filtered into a core group of collaborative teams, including a Making Colorado Creative Team, comprised of 10-12 of Colorado's top creative talent – including designers, copywriters and technologists – who will be selected and led by Dave Schiff, founder of marketing agency Made Movement.  Using the public's input, this creative team will bring Colorado's unique qualities to life and share their concepts with the public for feedback.  Applications for the Creative Agency will be accepted beginning April 15. 

Additional elements:

  • A Making Colorado Brand Council – A group of state's most influential individuals and representatives from companies and organizations that rely on the Colorado brand will provide input and recommendations on key decisions. Brand Council Members include Hikmet Ersek (Chief Executive Officer, Western Union), Steve Hughes (Founder, Boulder Brands), Kim Jordan (President, New Belgium Brewery), Lynne Valencia (Vice President Community Relations, 9News) Larry Drury (Chief Marketing Officer, First Data) and many others. 
  • A Making Colorado Youth Ambassador Council – One high school senior from each of Colorado's 64 counties will also be selected to contribute content from their hometowns and keep local residents updated on project milestones.  A couple of the Youth Ambassadors will be selected to serve on the Making Colorado Brand Council.  Applications for the Youth Ambassador Council will be accepted beginning May 15.

"It is our responsibility to tell the world what Colorado stands for and a unified, engaging voice will have greater resonance than a lot of competing messages," said Kennedy.  "By defining what makes Colorado great, we can preserve all that we love about our state while enhancing the stability, growth and global reputation of Colorado for generations to come."

The Networks of 9NEWS and Entravision Communications are playing instrumental roles as official media sponsors of Making Colorado, helping to promote the initiative state-wide.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs