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TheStreet Open House

Leading The Way In Film Crowdfunding

"Marlett brings a unique method to get the word out and fund our film that we could never do ourselves. "

Another filmmaker to bring his film to BlueRun is Peter Bussian, with his film Scarlet Poppy, a tragic romance set in the tribal regions of modern Afghanistan.  "David is at the forefront of crowdfunding and brings a unique set of practical and creative skills to the process that I think would be very difficult, if not impossible, to match."  Scarlet Poppy's crowdfunding campaign is expected to get underway by June.

" David is at the forefront of crowdfunding and brings a unique set of practical and creative skills to the process that I think would be very difficult, if not impossible, to match."

"We are focusing on unique films with strong stories, such as Freedom Flight, to be directed by Endre Hules and shot by Vilmos Zsigmond," said Marlett.   Freedom Flight tells the harrowing true story of a group of unarmed students in Communist controlled Hungary who highjack a plane to West Germany.  "This film feels ideal for crowdfunding, both in the United States and in Europe, and I'm glad it's now under BlueRun's wing," said Hules.  Its crowdfunding campaign is expected in late May.

Beyond helping filmmakers use crowdfunding directly, Marlett is also working with more traditional financing sources in tandem with crowdfunding campaigns. "Film crowdfunding has already matured significantly, from just a year ago when we were only seeing $40,000 deals for full budgets," said Marlett.  "Now it's common for raises well into six figures for development, gap and finishing funds.  And we are heading toward much more sophisticated crowdfunding deals.  This year we will see the rise of combo deals-- combinations of reward-based crowdfunding with matching dollars from equity financiers, and then eventually equity crowdfunding when it goes live next year."

In addition to consulting filmmakers, and managing many of their crowdfunding campaigns, BlueRun is also looking to offer comprehensive fulfillment services to those crowdfunders.  This would relieve the producers of stuffing t-shirts and mailing posters, and managing background walk-ons – all common 'rewards' to film crowdfund backers.

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