This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Apple Has Fallen So Far It's Sad

Stocks in this article: AAPL GOOG

But, in all seriousness, this is just not the Apple way.

TheStreet contributor Oliver Pursche penned an article I agree with most of the way through Page One. But as Page One turns into Page Two, he loses me.

Pursche comes to the same not only sad, but terrifying conclusion as so many others: Apple is not done innovating, it still dominates, the stock should be higher (I pretty much agree with all of that), but it has all of this cash and it must use it to hike the dividend and give the stock a spark. He even floats the idea of a stock split.

The sad and terrifying part isn't even that this is Pursche's opinion. He's entitled to it. It's quite popular these days. What makes me want to cry, triggers one of those middle of the night silent screams and prompts me to cue the most melancholy from Elliott Smith's catalog is that it appears Tim Cook and the Apple Board -- to some extent -- agree.

They have indicated they'll do something with all of this cash Steve Jobs was so intent on hoarding.

I understand this is difficult for folks who disliked any part of college outside of drinking and business class to understand, but it's not the actual act of apologizing, hiking the dividend or managing to the stock price that concerns me. While these things, in and of themselves, warrant anxiety, it's the bigger picture they portend that induces vomit.

Apple has this amazing business and all of this cash, in large part, because it has not conformed to any sort of logic all these years. You can say I am beating a dead horse, but remember, I'm beating that horse alongside a seemingly endless drop in Apple stock and an unprecedented period of uncertainty regarding what, if anything worth writing home about, is next.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs