This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

BECU Launches New Advertising Campaign: SHARE

TUKWILA, Wash., April 1, 2013 /PRNewswire/ -- Today, BECU launched its new multi-media advertising campaign, SHARE, featuring over 50 stories of real BECU members taken from real social media interactions. 

BECU has ascended from being member-owned, to being member-loved. Over the last two years, BECU's membership has skyrocketed as a result of outrage over large banks' excessive fees and the subsequent Occupy movement.  Since 2011, BECU membership has grown by over 18 percent. The SHARE campaign expresses the thoughts and feelings of both new and longtime members about their ongoing relationship with BECU. The advertising features the actual words and authentic interactions taking place between BECU and its members on social media.

"The SHARE campaign is the BECU brand as voiced by our members," said Stephen Black, vice president of marketing. "We love seeing the real thoughts and opinions of our members come through our social media interactions with them every day. Their stories inspire us and move us. We wanted to share them with the community."

After recruiting more than 50 members to participate, BECU in collaboration with its advertising agency, Seattle-based DNA, produced several TV, radio, outdoor, print and digital ads to distribute the SHARE campaign. Viewers will see real messages from real members in the ads. No scripting was involved.

"This kind of member (customer) advocacy is non-existent at the big banks, and is rare to find with any brand these days" said Alan Brown, principal and managing director of DNA. "Our approach couldn't be more appropriate, because we're listening to what members are already saying, then putting it verbatim into the advertising. There isn't any spin here – it's just a reflection of the reality that is happening."

"It's not every day that someone asks you to be in a television ad," said Zachary B., a BECU member. "I've had varying bank experiences and by far the best one that I've had is with BECU. It's a pleasure to return the favor."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs