Segment margin from the Company's investment and production business was 8.7% for the full year 2012, compared with a segment margin of 13.2% for 2011. This decline in segment margin was mainly due to the lower-than-expected box office performance of The Last Tycoon.
Segment margin from the Company's movie theater business was 56.6%, compared with 56.1% in 2011.
Operating Income and Operating Margin
|Operating Expenses (US$mm)||60.8||47.2||28.9%|
|Operating (Loss) Income (US$mm)||(0.8)||12.7||(105.9%)|
Total operating expenses, including participation expenses, general and administrative expenses, and sales and marketing expenses, increased 28.9% to US$60.8 million from US$47.2 million for the full year 2011. The year-over-year increase in operating expenses was primarily due toan increase in general and administrative expenses related to the expansion of the Company's movie theater business.For the full year 2012 operating margin was (0.5)% compared to 10.1% for full year 2011. The year-over-year decline in operating margin primarily resulted from the unexpectedly low box office of The Last Tycoon. Net Income and Net Income Attributable to Bona Film Group Limited per ADS
|Net (Loss) Income Attributable to Bona Film Group Limited (US$mm)||(1.3)||14.4|
|Net (Loss) Income Attributable to Bona Film Group Limited per ADS (US$)||(0.02)||0.25|
|Non-GAAP Net Income (US$mm)||3.2||18.2|
|Non-GAAP Net Income Attributable to Bona Film Group Limited per ADS (US$)||0.06||0.31|
|EBITDA, non-GAAP (US$mm)||9.1||21.6|