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TheStreet Open House

Photo Release -- Smart Balance Launches Blended Butter Sticks

The Blended Butter Sticks have 0g trans fat and absolutely no hydrogenated or partially hydrogenated oils. One serving of the butter provides 20 percent of the daily value of EPA/DHA Omega-3s and 10 percent of the daily value of ALA Omega-3s.

"Smart Balance ® Blended Butter Sticks are a great option for those seeking to cook with real butter but in a heart healthier way," said Registered Dietitian Tammi Hancock.

The sticks are available in 8-ounce packages on grocery shelves nationwide. Other Smart Balance ® better butters include Smart Balance ® Butter & Canola Oil Blend, Smart Balance ® Light Butter & Canola Oil Blend and Smart Balance ® Butter & Canola and Extra Virgin Olive Oil Blend. To find stores that carry better butters and other Smart Balance® products, go to http://www.smartbalance.com/productlocator .

About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting, solution-driven products in every category it enters. The company's health and wellness platform consists of brands that target specific consumer needs: Smart Balance for heart healthier diets, Glutino and Udi's for gluten-free diets; Earth Balance for plant-based diets; and Bestlife for weight management. For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.

The photo is also available at Newscom, www.newscom.com , and via AP PhotoExpress.

CONTACT: Media Contacts:
         Madeline Caldwell
         TBC Public Relations
         410-986-1275
         mcaldwell@tbc.us

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