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Magnifico Giornata Announces Partnership With Carrie Keagan

NEW YORK, April 1, 2013 /PRNewswire/ -- Today, Carrie Keagan (host of VH1's "Big Morning Buzz Live with Carrie Keagan") announced her partnership with Magnifico Giornata, a brand new collection of European Blend sparkling wines. Made with infused essences, the brand will debut in the greater New York area on April 1 st and will later be rolled out to other key metropolitan areas across the U.S.

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Keagan, known for her love of spirits and nightlife, is excited to introduce Magnifico Giornata, which as she says, is "not your mother's sparkling wine." Magnifico is available in three variations: Ginger Peche, Lavender Honey and Grapefruit Blanc.

"I'm thrilled to be collaborating with the Magnifico Giornata team," says Keagan, "For me, it was love at first sight.  From the very first moment I saw Magnifico and tasted it, I believed in it.  It reflects both quality and luxury but is also affordable. I believe Magnifico will redefine the sparkling wine business and I couldn't be more excited."

Keagan has partnered with co-founder and CEO, Robert Manfredonia, who adds nearly 20 years of experience in the wine and spirits industry to the brand's launch initiative.  

Magnifico Giornata, meaning "magnificent day" in Italian, breaks from the norm of traditional champagne, which is enjoyed mostly for special occasions and celebrations. 

"We believe every day is a magnificent day," says Manfredonia, "Magnifico Giornata is for those who value a lifestyle of sophistication, where affordable luxury is enjoyed regularly. Be Magnifico!"

Packaged in a luxurious gold bottle with a designer tag, Magnifico is low in calories at less than 100 calories per 4 ounce serving, smooth to taste, and sold at an approachable price of $25/bottle.  In New York, Magnifico Giornata will be available for purchase at finer liquor stores, nightclubs and lounges across the city.

For more information, visit: For any press related inquiries, contact Alyson Roy of AMP3 Public Relations via 646-827-9594 or

About Magnifico Giornata:

Magnifico Giornata is a collection of sparkling wines with infused essences of Ginger Peche, Lavender Honey and Grapefruit Blanc.  The brand new collection of European Blend sparkling wines are sold in the United States and other soon to be announced countries throughout the world. The essences are a guiltless pleasure at an approachable price with a low calorie count. Be Magnifico. | | #BeMagnifico

About Carrie Keagan:

Carrie Keagan is currently pulling double-duty as host and producer of her daily morning talk show on VH1, Big Morning Buzz Live with Carrie Keagan, in its third successful year, and its weekly counterpart Big Evening Buzz Live with Carrie Keagan. With Keagan's trademark fresh and fearless approach, Big Morning Buzz Live, playfully dubbed "the morning show for people who hate mornings."  As the anchor, writer and producer for NO GOOD TV, Keagan has well over 7,000 interviews to her credit and a giant fan base with over ONE BILLION views online. |

SOURCE Magnifico Giornata

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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