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Coors Light® Search For The Coldest® Returns For Third Year With Celebrity Judge, Ice Cube

In addition to the eight-city concert tour, the new Coors Light MyStudio Mobile Tour Bus – a mobile recording studio where fans can record their own tracks – will be making stops throughout the country. For MyStudio tour dates, visit SearchForTheColdest.com. Fans can also interact with Search for the Coldest at the 2013 ESSENCE Festival in New Orleans, with chances to win prizes including a VIP trip to the Search for the Coldest grand finale in New York City.

Contest Overview: Contestant Submissions: April 1April 27 The contest begins with online submissions for those 21+. MCs upload an audio track or video of an original composition to SearchForTheColdest.com, between April 1 and April 27, to be voted on by fans and celebrity judges.

Voting: April 3June 30 Legal-drinking-age consumers can vote for their favorite MC from April 3June 30, with the top contestants selected to perform during local artist showcases and semifinal concerts. Voters will help decide who will perform in the grand finale.

Artist ShowcasesSemifinalists will be chosen through the following live and online channels:

  • Artist Showcase in Dallas on June 13
  • Artist Showcase in Charlotte on June 27
  • Artist Showcase in New Orleans at ESSENCE Festival on July 6
  • Artist Showcase in Baltimore on July 10
  • Artist Showcase in Philadelphia on July 11
  • New York-based semifinalist, chosen via online submission
  • Chicago-based semifinalist, chosen via online submission
  • Atlanta-based semifinalist, chosen via online submission

SemifinalistsFinalists will be chosen through the following live and online channels:

  • Semifinal Concert in Chicago on July 16
  • Semifinal Concert in Atlanta on July18
  • Video channel semifinalist, best video submitted
  • Wild card semifinalist, best MC among all other markets

Both the artist showcases and semifinal events will feature celebrity performances. Winners of the semifinals, including the video channel and wild card semifinalists, will make it to the grand finale in New York City for a chance to be crowned the 2013 Coldest MC.

Grand Finale: August 1 Contest finalists will battle it out in New York City. Celebrity judges Ice Cube, Bun B and DJ Drama will select one contestant to be crowned the Coldest MC, and awarded the Super Cold Debut grand prize package, which includes:

  • $20,000
  • Three hours of studio time to record an exclusive track co-produced by DJ Drama, featuring a verse by Bun B
  • A slot on the 2013 Search for the Coldest Mixtape hosted by DJ Drama
  • Media coverage including VIBE and Complex

For rules and details, visit http://www.SearchForTheColdest.com.

About MillerCoors Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment.  The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64.  Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies.  Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should.  Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.  Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE MillerCoors

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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