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April 1, 2013 /PRNewswire/ -- Coors Light
® Search for the Coldest
® is back for its third year with celebrity judges, Ice Cube, Bun B, and DJ Drama, to find the
Coldest MC in the country.
Search for the Coldest is a national hip-hop contest that has gained nearly 150,000 online votes since its inception in 2011, giving up-and-coming MCs a national stage to showcase their talents, and a chance to win
$20,000. With the addition of two new tour cities this year,
Chicago, Search for the Coldest also gives music fans the opportunity to experience live concerts, featuring some of today's top hip-hop artists. Artists performing on the 2013 Search for the Coldest tour include: Juicy J, Pusha T, French Montana and more.
"I'm excited to partner up with Coors Light again to search for the
Coldest MC in the country," said Ice Cube. "It was great to see so much talent last year and with the game evolving, I'm glad that Coors Light is staying connected and providing a platform for upcoming MCs to shine."
After traveling the country last year, hitting major cities with concerts featuring performances by Wale, Bun B, and Big K.R.I.T,
Charlotte finalist, Felony Fame, was crowned the 2012
Coldest MC at the
New York finale, where Def Jam recording artist Fabolous performed. This year, Bun B, of iconic southern rap duo UGK, will join Ice Cube and DJ Drama for an eight-city tour hitting
Philadelphia, with semifinal events in
Atlanta. One talented lyricist will be crowned the 2013
Coldest MC at a grand finale concert in
New York, and walk away with
$20,000 and more.
"Coors Light, The World's Most Refreshing Beer, is proud to recognize and reward refreshing voices in hip-hop" says Mwanza Lumumba, Brand Manager, Coors Light African American marketing. "Our goal is to refresh the most people this summer, which is why we're taking Search for the Coldest into two new cities. We look forward to giving more fresh MCs the opportunity to showcase their talents."