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TheStreet Open House

BlackBerry Has Potential as a Specialty Phone (Correct)

Stocks in this article: BBRY

There are as many possible phone specialties as there are people using phones. Phones could emphasize the quality of their cameras, their efficiency for business, their ruggedness for military and logistics use, or some specific app, as Facebook might do by creating a "home screen" for its Android users.

With a market of 1.75 billion units per year, a host of niches could be created. If BlackBerry can make a profit while selling just .25% of the market, so can many other companies.

For Apple (AAPL), which both makes its own phones and produces its own phone operating system, this could prove the death of 1,000 cuts, each specialty phone taking a tiny slice of its market, all of them taking away its whole market unless it responds.


So a gamer's phone? A teen's phone? A lawyer's phone? Or how about a phone that focuses on giving you the latest financial news and views, with one-click access to your trading desk, a trading screen you hold in your hand that can also give you voice alerts when your screen is full.

As with Facebook, what starts with an app can take over the screen, can become the phone, and can target a small slice of the total market profitably.

I wonder if the editors are up for a TheStreet.com phone. I would hate to see some Fool Phone beat us to the market. Stay tuned.

At the time of publication, the author was long GOOG and AAPL.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

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