The second spot, 'Flight,' opens with a man running through a park. Suddenly, the man realizes that he is gradually lifting off the ground and he miraculously finds himself in flight. He cruises through the clouds, over the landscape below. A woman dressed in 18 th century garb picnics in the park, adding to the illusion of the possibilities and incongruities in dreams. She looks up in awe, while other couples stop to take notice of the grown man flying above them. The flying man soars through the air, eventually being overtaken by a gaggle of geese in a flying "V" formation, at which point the dreamer hears someone say, "pssst." The goose to his right turns and speaks and says, "Hey, this dream could have gone on longer if you'd just had a certain drink before bed, but you didn't, Sooo...." We see the man instantly drop out of sight towards the earth, while the goose watches. Then the spot cuts to salsa music playing over a shot of a glass of milk in a moonlit kitchen, and ends with the ubiquitous tagline, "GOT MILK?"."Love fantasies and flying are two of the most common dreams people have," says Goodby. "We wanted to bring these fantasies to life in a funny way to bring the message home: without the proper nighttime routine with milk, consumers may not be able to fully realize their dreams."
Want Positive Dreams? There May Be A Drink For That
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts