This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Want Positive Dreams? There May Be A Drink For That

SAN CLEMENTE, Calif., April 1, 2013 /PRNewswire/ -- Did you ever have such a wonderful dream that you hoped it would not end?  This is the very subject being addressed in a new advertising campaign by the California Milk Processor Board (CMPB), the creator of GOT MILK?  The CMPB is showcasing another occasion during the day to stop and have a glass of milk.  The advertiser behind the ubiquitous tagline uses humor in its new ads to encourage consumers to make milk the "bedtime drink" for proper sleep and for positive, lasting dreams.


"Milk has protein rich in tryptophan that can help improve sleep quality," says Steve James, executive director of the CMPB.  "As work and home life become more and more hectic, this new campaign aims to have consumers take a pause and establish a nighttime routine with milk.  It is the real, simple choice for restful sleep."

According to the National Center for Sleep Disordered Research at the National Institutes of Health (NIH), as much as 40 percent of the U.S. population suffers from insomnia, have difficulty staying and/or falling asleep. 1  People who lack proper sleep suffer from sleepiness, irritability and lack of attention span throughout the day.

Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners and directed by agency Chairman Jeff Goodby, the CMPB will roll out two, 30-second television spots starting today titled 'Goddess' and 'Flight,' to humorously reinforce how milk is the real and simple drink at bedtime to help with sleep quality. 

'Goddess' opens with a dream sequence set in a misty, opulent Grecian swimming pool at night.  Suddenly a beautiful woman dressed in a white bathing suit appears and we hear her inner thoughts (in Italian) beckoning the dreamer to follow her into the pool.  In the pool, the woman swims beautifully and gives the dreamer seductive looks with her eyes.  Then just as the woman is about to surface from beneath the water, a tall, bald, man dressed in the woman's bathing suit surfaces and says, "What?  Don't like interrupted dreams?  There might just be a drink for that."  Then the man walks away and swims into the pool.  The spot cuts to salsa music playing over a shot of a glass of milk sitting in a moonlit kitchen, and ends with the ubiquitous tagline, "GOT MILK?"

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 16,472.37 +200.36 1.23%
S&P 500 1,951.36 +27.54 1.43%
NASDAQ 4,707.7750 +80.6910 1.74%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs