This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Playboy Reveals New IPhone App, The Ultimate Guide To A Life Unleashed

LOS ANGELES, April 1, 2013 /PRNewswire/ -- Yes, there are stunning pictorials and captivating articles. But the new Playboy for iPhone is so much more. The app is the digital purveyor of the bespoke Playboy lifestyle for the ultimate urbane guy, featuring cutting-edge content and insight into travel, clothes, food, cars, girls and beyond.

(Photo:  http://photos.prnewswire.com/prnh/20130401/CG85518-a)

(Photo:  http://photos.prnewswire.com/prnh/20130401/CG85518-b)

(Photo:  http://photos.prnewswire.com/prnh/20130401/CG85518-c)

(Photo:  http://photos.prnewswire.com/prnh/20130401/CG85518-d)

"As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style," commented Scott Flanders, CEO of Playboy Enterprises. "We've rebuilt Playboy for iPhone from the ground up to attract the new generation of Gen Y fans who enjoy the indulgences of the artisanal good life and modern culture."

iPhone users across the globe can enjoy the new app, now found in the App Store for free download. The app is the haute spot for provocative, original app-only content, as well as material selectively chosen from the current issue of the magazine. To unlock such exclusive content, Playboy fans have the option of subscribing monthly, bi-annually or annually to the app.

The opening video of the app will star Miss February 2011, Kylie Johnson and also includes a smoldering pictorial of Johnson. The Good Life's Food section of the app debuts with a conversation with Chef Eddie Huang, owner of BaoHaus restaurant in New York's East Village and author of the new memoir, "Fresh Off the Boat." Under Drink, Jeffrey Morgenthaler, bar manager at Clyde Common in Portland, mixes up the classic Easter Day cocktail – the Ramos Gin Fizz. Paint Your Wagon throws auto enthusiasts for a curve ball with the exploration of the resurgence of the station wagon's popularity in Cars. Lena Dunham, creator and star of HBO comedy "Girls," doesn't hold back in Playboy's 20 Questions found in The Articles. For Girls, Miss November 2004, Cara Zavaleta, makes a striking appearance in Playmate Redux and director/photographer Michael Bernard defines contemporary beauty with an exquisite pictorial of model Rosie O'Lasky for God Given Gorgeous.

"We're taking everything that has made Playboy great and re-imagining it for the iPhone, while reinventing our aesthetic with exclusive pictorials and a beautiful, image-heavy navigation. It truly is Playboy 2.0," noted Josh Schollmeyer, Playboy's Director of Digital Content.

App features include:

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,976.31 +263.65 1.49%
S&P 500 2,086.24 +25.22 1.22%
NASDAQ 4,947.4410 +56.2220 1.15%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs