April 1, 2013
/PRNewswire/ -- Yes, there are stunning pictorials and captivating articles. But the new
Playboy for iPhone
is so much more. The app is the digital purveyor of the bespoke Playboy lifestyle for the ultimate urbane guy, featuring cutting-edge content and insight into travel, clothes, food, cars, girls and beyond.
"As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style," commented
, CEO of Playboy Enterprises. "We've rebuilt Playboy for iPhone from the ground up to attract the new generation of Gen Y fans who enjoy the indulgences of the artisanal good life and modern culture."
iPhone users across the globe can enjoy the new app, now found in the App Store for free download. The app is the haute spot for provocative, original app-only content, as well as material selectively chosen from the current issue of the magazine. To unlock such exclusive content, Playboy fans have the option of subscribing monthly, bi-annually or annually to the app.
of the app will star Miss
and also includes a smoldering pictorial of Johnson.
The Good Life's
section of the app debuts with a conversation with Chef
, owner of BaoHaus restaurant in
's East Village and author of the new memoir, "Fresh Off the Boat." Under
, bar manager at Clyde Common in Portland, mixes up the classic
cocktail – the Ramos Gin Fizz. Paint Your Wagon throws auto enthusiasts for a curve ball with the exploration of the resurgence of the station wagon's popularity in
, creator and star of HBO comedy "Girls," doesn't hold back in Playboy's
, makes a striking appearance in
defines contemporary beauty with an exquisite pictorial of model Rosie O'Lasky for
God Given Gorgeous
"We're taking everything that has made Playboy great and re-imagining it for the iPhone, while reinventing our aesthetic with exclusive pictorials and a beautiful, image-heavy navigation. It truly is Playboy 2.0," noted
, Playboy's Director of Digital Content.
App features include: