April 1, 2013
/PRNewswire/ -- Bennigan's Franchising Company's President and CEO
, announced today the spring release of "Bennigan's Return to Relevance…Bleeding Green 25/8."
This business book, which will debut at the Restaurant Leadership Conference (RLC) on
, delves into the iconic Irish restaurant's renaissance and defines the scale and scope of bringing a Chapter 7 brand back from the brink.
"The annual RLC is about leadership and making a difference within our industry, and 'Bennigan's Return to Relevance' is right at our sweet spot," said
, CSP Business Media Leadership Conferences President. "We're honored Paul chose this conference to debut the book."
"Telling this story is an opportunity to pay tribute to the tenacious family of franchisees, supplier partners and corporate support team whose dedication and determination restored Bennigan's to relevance. We're honored to be working with a world renowned publishing company and Fish Consulting on this incredible project," said Mangiamele. "We also hope to help the next generation of restaurateurs and managers of brands avoid the insidious disease known as 'brand drift' and learn from our triumphs and mistakes."
The team at Bennigan's knows the perils of brand drift, having moved away from the core elements that made the chain famous in the mid 70's to late 1980s. Mangiamele joined the company in
and began leading a Legendary turnaround that has introduced a new generation of Bennigan's, rekindled an emotional connection with a nostalgic public and effected a dramatic impact on restaurant growth, sales and profits.
The book pulls back the curtain on this casual dining revolution and shares both business development ideas and franchising fundamentals. From details of the brand's 360° Business Discipline Review to the importance of treating franchisees like "internal guests," Mangiamele serves up some of Bennigan's Legendary Irish Hospitality and inspiration for readers.