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April 1, 2013 /PRNewswire/ --
Valassis (NYSE: VCI), a leader in intelligent media delivery, announced today that
Suzie Brown, Valassis' Executive Vice President of Sales and Marketing, will present and moderate a panel
Path to Purchase Institute's 2013 Shopper Marketing Summit being held
April 8-10, 2013 in
Schaumburg, Ill. Brown will lead the panel
"New Media Mix - the Impact for Marketers" on
April 10, 2013 from 10:30 –
11:30 a.m. CDT.
Valassis will also be exhibiting at the Summit (booth # 216), showcasing intelligent media delivery and the ability to connect marketers with consumers through innovative, integrated media solutions. From the show floor, Valassis will discuss precise targeting, powerful insights and proven media to help marketers reach their most valuable customers to influence their purchasing behaviors.
Brown leads the company's sales and marketing efforts with an innovative and clear vision, continually inspiring the evolution of its portfolio of products to help clients maximize response and return on investment. With more than 25 years of industry experience, she is regarded as an expert on the changing consumer path to purchase, consumer promotion and the media landscape.
WHO: Panel participants include:
Suzie Brown, Executive Vice President of Sales and Marketing, Valassis
Larry Levin, Executive Vice President and General Manager, SymphonyIRI Group
Lisa Klauser, President, Consumer and Shopper Marketing, Integrated Marketing Services
Brown will share insights and her expertise on how the shifts in shopping, purchasing and media behaviors are compelling marketers to re-evaluate media plans and how they connect with value conscious consumers throughout the path to purchase. The conversation will then be opened to the panel and the discussion will continue by exploring real-life examples of proven integrated media strategies, the changes in shopper marketing and the importance of targeting the right consumer with the right offer in the right media.