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The 2013 Easter Egg Roll, which takes place today on the South Lawn of the White House, is focused on promoting health and wellness with the theme, "Be Healthy, Be Active, Be You!" The event will feature live music, sports courts, cooking stations, storytelling and, of course, Easter egg rolling. The activities will encourage children to lead healthy, active lives in support of the First Lady's
Let's Move! initiative. In addition, official White House Easter Eggs, sold by NPF, are available at
Lands' End, the global family lifestyle brand based in
Wisconsin, will help kids "hop to it" at this year's roll by providing 1,000 Easter Totes. The basket-shaped totes come in a variety of spring colors and are embroidered with the official logo of the event for 2013. A new twist on a Lands' End customer favorite, the Easter Tote is made of kid-friendly, durable canvas with plenty of room for goodies. The entire collection is available at landsend.com.
"We are truly flattered to be a part of such a historic and time-honored tradition that celebrates children and family wellness," said
Edgar Huber, CEO and president of Lands' End. "We are proud to provide the limited-edition Lands' End Easter Tote as a memorable keepsake."
ABOUT LANDS' END Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).