April 1, 2013
, president of Rubenstein Public Relations (RPR), announced today that
has joined the firm as Social Media Manager to advise RPR's clients on new strategies for developing their digital presence, as well as to oversee the agency's social media properties and assist with developing new business opportunities. Matulonis brings several years of experience in social media community management and consumer and lifestyle communications to RPR.
"Katie's extensive experience developing and managing campaigns in the social and digital media spaces will be essential to our clients, now that these activities have become integral to virtually every public relations strategy across all industries," Rubenstein said. "We also look forward to sharing more about our agency's employees and activities with the online community through on our own social media platforms."
Prior to joining RPR, Matulonis gained valuable experience working with consumer, luxury and hospitality brands across numerous online platforms at Goldstein Communications. Matulonis developed Facebook content management and advertising strategies for clients that helped drive fan acquisition and engagement, most notably building one brand from zero to over 120,000 fans in six months on a minimal budget. She also helped to educate the agency on industry best practices and created a system of monthly "report cards" to track clients' digital and social media progress. Matulonis' other previous experience includes public relations and marketing positions at Penny Benjamin Productions, where she worked with an emerging recording artist to build his profile through publicity and social media, and Edible Assets, which she helped to develop awareness and business opportunities through marketing campaigns and public relations outreach.
Matulonis holds a Bachelor of Arts degree in English from the
University of Maryland
, as well as a Master's Degree in English from Fordham University.
About Rubenstein Public Relations
Rubenstein Public Relations (RPR) is a leading full-service agency based in
that produces high-profile communications campaigns through branding and messaging, media relations, creative and business development services. Our comprehensive strategy, savvy media expertise and proactive approach shapes and markets a brand's core attributes to generate meaningful results for clients. We represent some of the world's most prominent names in the real estate, business, luxury lifestyle, entertainment, technology, healthcare and non-profit sectors. (
SOURCE Rubenstein Public Relations