This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Chip Wilson And Shannon Wilson, Founders Of Lululemon Athletica, Launch Whil At SXSW

VANCOUVER, British Columbia, March 29, 2013 /PRNewswire/ -- The founders of apparel brand lululemon Athletica, Chip Wilson and Shannon Wilson decided to make a splash at this year's SXSW Interactive conference and officially launched whil – a content portal, online community, and lifestyle brand for professionals seeking new ways to embrace the chaos of everyday life and set achievable goals for themselves.

Featuring a crisp and intuitive format, features content that includes not only traditional articles, but also audio, video, and interactive elements.  The online platform features a proprietary 60-second meditation technique, a wide array of curated content ranging from fitness to fashion, Wall Street to Main Street, and personal insights from Chip Wilson, chairman of the board of lululemon Athletica and Shannon Wilson, former lead designer of the iconic yoga-apparel brand.

Co-founder Chip Wilson describes whil as, "a new way of looking at meditation – Where? Wherever. When? Whenever." Wilson believes that "focus and short term goal setting are two essential ingredients for finding personal success."

"The launch of the whil website will introduce more people to this goal-setting practice. As the community grows and shapes the discussion, whil aims to grow alongside it," adds whil co-founder Shannon Wilson.

About whilIt all starts with the dot. Founded by lululemon founders Chip and Shannon Wilson, whil is an online resource to bring personal goals and intentions to fulfillment through a meditative approach to life. The intersection of will and where can be found at

About Chip Wilson Chip Wilson is a businessman and entrepreneur who has founded several retail apparel companies, most notably yoga-inspired athletic apparel company lululemon. Chip founded his first retail apparel company, Westbeach Snowboard Ltd., in 1979. The pioneer venture sold apparel targeted at the emerging surf, skate, and snowboard markets. He went on to sell Westbeach in 1997 and founded lululemon in 1998. In 2004, Chip was named Canadian Entrepreneur of the Year for Innovation and Marketing by Ernst & Young.

About Shannon Wilson As a competitive collegiate swimmer, Shannon Wilson spent many of her formative years in spandex. This seemingly insignificant detail would prove to be an invaluable asset early on in her professional career. Shannon received her BFA in Fashion Design and after starting her own line designing clothing for fitness and aerobic competitors, she landed a coveted spot at lululemon. As lead designer, Shannon established many of lululemon's most iconic designs, which are still in production today.


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs