Williams adds: "Marketing must focus on the potential resident, not the community itself. Seniors and their caregivers, often adult children, are of course more interested in themselves. When advertising doesn't make that connection, it falls flat."SeniorMarketing.com follows a three-step plan for increasing cash flow for senior living communities and senior care agencies. First, the company works diligently to increase occupancy rates. Next, the focus shifts to increasing the lifetime value of each customer. Lastly, SeniorMarketing.com identifies ways to improve marketing efficiency. It's the efficiency aspect where market segmentation becomes so important. In a densely packed market of senior living communities, assisted living facilities, home health agencies and so on, identifying the correct target market is critical.
SeniorMarketing.com's Kevin Williams Cites Lack Of Segmentation As Tragic Flaw In Many Senior Living Communities' Advertising Strategies
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