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Moving The Needle On Patient Safety: Mediaplanet, National Patient Safety Foundation, Masimo Corporation, And Other Industry Leaders Unite To Address The Issue Of Medical Harm In The U.S., And What Is Being Done About It

NEW YORK, March 29, 2013 /PRNewswire/ -- Mediaplanet Publishing releases a special report entitled Patient Safety, today Friday, March 29 th. The publication will be distributed as a 12 page special interest section within USA Today and will also be distributed at numerous industry events and various online and social media channels.

In support of Patient Safety Awareness Month this March, this publication creates a platform for the healthcare industry to come together as one unified voice to educate the public, as well as, healthcare professionals and decision-makers, in an effort to move the needle in reducing the grave statistics for preventable patient errors and deaths in our healthcare system.

In collaboration with key leaders in the industry including the National Patient Safety Foundation, Johns Hopkins Medicine, Masimo Corporation, SurgiCount Medical, Inc., Kaiser Permanente, and noted safety expert and New York Times best-selling author, Captain Chesley "Sully" Sullenberger, the publication will educate more than 3 million readers on the value and importance of patient safety, urging all Americans to play a proactive role in their own health.

Cross-Industry Collaboration

Fifteen million incidents of medical harm occur in U.S. hospitals each year and a staggering one in five Americans report that they themselves or a family member has experienced a medical error of some kind. The publication highlights how safety measures of one industry can be applied to others. Captain Chesley "Sully" Sullenberger explains the parallels between healthcare and aviation. While aircraft accidents produce mass casualties that capture our attention, preventable deaths occur – one by one – at a rate of nearly 200,000 per year. That's equivalent to 20 large commercial jetliners crashing per week – a rate of loss that the American public, not to mention our lawmakers and regulators, should ever tolerate.

We are uniting the leaders in the industry to create a call to action to continue the fight for innovations and change still necessary in our healthcare system. Special thanks to: Masimo Corporation, SurgiCount Medical, Inc., LifeWings, DebMed, Cardinal Health, Kaiser Permanente, Ohio Children's Hospitals' Solutions for Patient Safety, Committee to Reduce Infection Deaths, Culpeper Regional Hospital, and Xenex.

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