This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

High-Tech in High Style: The Smartwatch Is Here

SAN DIEGO ( TheStreet) -- It's what all the cool kids in Europe are wearing.

Before long it'll be on the wrists of all the trendsetters in the United States too -- at least, that's the goal, says Lucca Bertollo, sales and marketing manager for the i'm Watch.

"Our aim is to reach fashion and technology people -- to make it a status symbol for people like the iPod was," says Bertollo during a recent call from the company's offices in Milan, Italy, where he's in the midst of planning worldwide distribution strategy for this must-have. "It's for people who want to have something different than other people."

Created in Italy and recently unveiled at technology shows in Las Vegas and Barcelona, the i'm Watch lets you check email, read text messages and Twitter updates, listen to music and make phone calls.

"It's not only a watch. It's something more," says Bertollo, in his somewhat understated manner.

He calls it the world's first smartwatch. It doesn't entirely replace your smartphone, but works with it using Bluetooth technology. So keep your smartphone tucked in your purse, pocket or desk drawer and have your emails, Twitter feed and text messages routed to the watch, where you can read them in a meeting, on the subway or anyplace you may not want to take out your phone.

The watch was invented by 36-year-old Italian entrepreneur Manuel Zanella, founder of i'm S.p.A.

Bertollo says the watch is already a cult favorite among technology enthusiasts in Europe. Priced at $299, Bertollo says it is aimed at what he calls the "alternative luxury" market.

"It something contemporary, and something that's not cheap, but also not so expensive. It's a design piece," Bertollo says.

The i'm Watch can be ordered from the company's website and shipped worldwide. It also recently went on sale at the Ralph Lauren (RL) store in New York City.

Next month, i'm S.p.A. will expand sales of the watch to include Los Angeles and other California locations.

But to be clear, the watch allows you to receive, not respond to, emails or text messages.

"You can't respond to those things. It would be crazy to answer your email from a watch," Bertollo says.

We'll see.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs