FADING IDOLLOS ANGELES â¿¿ In the heyday of "American Idol," the notion that it could fall ratings victim to a zombie slugfest or standard crime drama would have been laughable. That was then. Fox's singing contest, now in its 12th season, has shed about 20 percent of its audience so far to hit new lows, and has been leapfrogged repeatedly in total viewers by procedurals such as "Person of Interest" and "NCIS." Nevertheless, "American Idol" has retained its status as TV's advertising leader among series and the loyalty of its biggest backers, including Ford and Coca-Cola. By Lynn Elber.
BC-US--Business Features Digest, US
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