Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces an amazing offer for members of the Regal Crown Club loyalty program. With the purchase of a Nathan’s Famous Hot Dog or Corn Dog Bites at a Regal Entertainment Group theatre, moviegoers who swipe their Regal Crown Club card will be entered for a chance to win a trip to New York City and Coney Island. The winner will also be an honorary judge at Nathan’s Famous Hot Dog Eating Contest where a group of 20 contestants have 10 minutes to become the world hot dog eating champion.
“The annual Nathan’s Famous Hot Dog Eating Contest has become an American tradition on the Fourth of July weekend,” said Ken Thewes, Chief Marketing Officer, Regal Entertainment Group. “We are proud to have a premiere partner like Nathan’s, and we are excited to give our loyal moviegoers the opportunity to experience this amazing event firsthand.”
Regal is partnering with Nathan’s Famous to offer the “Be a Judge” sweepstakes exclusively for members of the Regal Crown Club. The Nathan’s Famous Hot Dog Eating Contest is held at Nathan’s flagship restaurant on Surf Avenue on Coney Island. Currently the original store is being rebuilt after suffering damage from hurricane Sandy. Crews are working to ensure that it will be open well before the annual event.
“Viewed by millions worldwide, the Nathan’s Famous Hot Dog Eating Contest is one of America’s most spectacular and exciting marketing and promotional events. It is the premier event of all competitive eating contests,” said Don Perlyn, Nathan’s Executive Vice President. “We are delighted to partner with Regal Entertainment Group and the Regal Crown Club in offering one of their members a chance to experience the thrill and prestige of being a part of this 4th of July extravaganza.”