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Brazil Quarterly Beverage Tracker Report Q4 2012





NEW YORK, March 28, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Brazil Quarterly Beverage Tracker Report Q4 2012

http://www.reportlinker.com/p01154288/Brazil-Quarterly-Beverage-Tracker-Report-Q4-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Beverage

Product Synopsis

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Brazil beverage market

Introduction and Landscape Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

Despite higher expectations, GDP growth in Brazil in Q3-12 was lower than expected, with hopes of a stronger fourth quarter. After tax increases in Q3, prices mainly remained stable within developing categories. Inflation reached 5.7%, with the government announcing a decrease in electricity rates to be implemented in Q1-13, in attempt to lower this. There are now more forms of soft drink, which has increased competition, especially in the higher price per liter categories.

What are the key drivers behind recent market changes?

As many consumers are still severely in debt this has affected consumption levels, especially in the on-premise channels, which suffered most from inflation. Beer and carbonates prices increased significantly, by more than 10%. This again particularly affected on-premise prices, with even higher prices having a negative impact on consumption. The IPI tax reduction has led to higher than expected growth within the nectars category. Competition increases in the carbonates category had a detrimental affect upon small/regional companies.

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the Brazilian beverage industry and want more detail and analysis on this data. Canadean's Brazil Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

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