This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

'Game of Thrones' Secrets Revealed

While it's being labeled as a fantasy series, the books and the show are not for kids. It has a healthy share of violence combined with a decent dose of sex, murder and betrayal -- all the basic components that make for great compelling television.

In the digital world, the show's strong social media presence is telling of the growing fan base it has garnered. The official Facebook page has more than 5 million "likes;" its Twitter page has more than 600,000 followers.


HBO wanted to create a promotion that would take viewers out of the digital world and into the so-called real world.

"'Game of Thrones' has such a passionate fan base, also such a rich world that we wanted to bring ... [it] to life and have the fans touch and feel and see an experience," says Chris Spadaccini, HBO's senior vice president of brand marketing.

"It's really to give fans a chance to really experience this world," Spadaccini says. "So much of what's being done right now in marketing, and so much of consumers' time, is being spent online in the digital world that a chance to kind of pull back to something that's physical is really unique. You're seeing that as a real trend in marketing -- these real world experiences that you can't recreate on the Internet."


While there have been very few so-called real-world experiences based on popular television programs, it has been a successful marketing tool for movie fans.

One such example is the Harry Potter: The Exhibit in Times Square. The traveling exhibit made its way back to New York City in November (the exhibit will be at Discovery Times Square through April 7).

Through the exhibit, created by Warner Bros. and Global Experience Specialists, a subsidiary of Viad Corp. (VVI), visitors have the chance to see displays inspired by the Hogwarts film sets, authentic costumes and props, authentic artifacts displayed in settings inspired by the film sets -- including the Great Hall, Hagrid's hut, the Gryffindor common room, among other things. This year's exhibit also included "original artifacts from the series finale, Harry Potter and the Deathly Hallows - Part 2," according to a press release from August 2012.

2 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,001.22 -38.27 -0.22%
S&P 500 1,988.40 -3.97 -0.20%
NASDAQ 4,538.5510 +6.4470 0.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs