This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

'Game of Thrones' Secrets Revealed

While it's being labeled as a fantasy series, the books and the show are not for kids. It has a healthy share of violence combined with a decent dose of sex, murder and betrayal -- all the basic components that make for great compelling television.

In the digital world, the show's strong social media presence is telling of the growing fan base it has garnered. The official Facebook page has more than 5 million "likes;" its Twitter page has more than 600,000 followers.

HBO wanted to create a promotion that would take viewers out of the digital world and into the so-called real world.

"'Game of Thrones' has such a passionate fan base, also such a rich world that we wanted to bring ... [it] to life and have the fans touch and feel and see an experience," says Chris Spadaccini, HBO's senior vice president of brand marketing.

"It's really to give fans a chance to really experience this world," Spadaccini says. "So much of what's being done right now in marketing, and so much of consumers' time, is being spent online in the digital world that a chance to kind of pull back to something that's physical is really unique. You're seeing that as a real trend in marketing -- these real world experiences that you can't recreate on the Internet."

While there have been very few so-called real-world experiences based on popular television programs, it has been a successful marketing tool for movie fans.

One such example is the Harry Potter: The Exhibit in Times Square. The traveling exhibit made its way back to New York City in November (the exhibit will be at Discovery Times Square through April 7).

Through the exhibit, created by Warner Bros. and Global Experience Specialists, a subsidiary of Viad Corp. (VVI), visitors have the chance to see displays inspired by the Hogwarts film sets, authentic costumes and props, authentic artifacts displayed in settings inspired by the film sets -- including the Great Hall, Hagrid's hut, the Gryffindor common room, among other things. This year's exhibit also included "original artifacts from the series finale, Harry Potter and the Deathly Hallows - Part 2," according to a press release from August 2012.
2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
TWX $75.14 0.00%
TWC $212.11 0.00%
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs