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Impact Of Social Media On External Communications In The U.S. Corporate Environment

NEW YORK, March 28, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Impact of Social Media on External Communications in the U.S. Corporate Environment

The customer research study investigates the use of social media by individuals and organizations. Individuals use social media on a personal level more often than as a part of the organizations for which they work. Organizations, on the other hand, are increasing their usage as they begin to understand social media benefits, such as lower expenses, new customer service opportunities, and the ability to drive collaboration inside and outside the business community. Within the organizational environment, Facebook is still the social media giant, but the remaining social media providers' market is highly competitive. Research Background and ObjectivesResearch BackgroundFrost & Sullivan embarked on this study as a way to capture the perceptions and behaviors of social media users across a broad range of job functions, companies, and industries in the The United States.A cross-section examination of the workplace was conducted to create a more accurate picture of social media usage. For example, only surveying those in marketing, corporate communications, or information technology would deliver a skewed result.Research ObjectivesThe overall research objective is to gauge the usage trends of social networking within a business context. Specifically, as these objectives relate to external communications, the research attempts to:•uncover how social media is used to drive external client relations•measure the prevalence of social media engagement tool usage•evaluate social media engagement tools•define the factors utilized to determine social media success within the external communications' context


Research Background, Objectives, Methods, and Demographics 4Executive Summary and Implications 15General Organizational Use of Social Media 18Social Media Use for External Client Relations: Year-Over-Year Comparisons 25Social Media Use for External Client Relations: Business Size Comparisons 35Social Media Use for External Client Relations: Top Ten Industry Comparisons 43The Frost & Sullivan Story 52

To order this report: Impact of Social Media on External Communications in the U.S. Corporate Environment

__________________________Contact Clare: US:(339) 368 6001 Intl:+1 339 368 6001

SOURCE Reportlinker

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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