This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New Research Finds Online Brazilians Among The World’s Most Active With Brands On Facebook, Twitter

A new study released today by global cross-channel digital marketing provider ExactTarget (NYSE:ET) found online Brazilians interact with brands on Facebook and Twitter more than any other non-U.S. market.

Based on surveys from online consumers in Australia, Brazil, France, Germany and the U.K., ExactTarget’s 2013 Global Executive Summary is the latest report in ExactTarget’s SUBSCRIBERS, FANS & FOLLOWERS series to identify consumer behavior across email, Facebook and Twitter.

Key findings of the research include:
  • Email
    • 78 of online French consumers check email first thing in the morning, compared to 46 percent in Brazil
    • 53 percent of Brazilian subscribers subscribe to brands’ email programs to stay up-to-date with a company’s products, services and offerings, compared to 34 percent in the U.K.
    • 47 percent of online Australian consumers check email as their last online activity, compared to 34 percent in Germany
  • Facebook
    • 77 percent of online Brazilian consumers “Like” a company on Facebook, compared to 43 percent in France
    • 27 percent of Australian consumers check Facebook as their last online activity, compared to 18 in Germany
    • 29 percent of French Facebook users “Like” a brand on Facebook to receive discounts, compared to 49 percent in the U.K.
  • Twitter
    • 26 percent of online Brazilian consumers Follow a company on Twitter, compared to 7 percent in Germany
    • 47 percent of French Twitter users follow brands to stay up-to-date with a company’s products, services or offerings, compared to 45 percent in Australia
    • 42 percent of U.K. Twitter users follow brands for information related to their personal interests, compared to 31 in France

“Digital marketing provides an unparalleled opportunity to transform global business, empowering brands to leverage data to power personalized messages across the channels consumers use most,” said Tim Kopp, ExactTarget’s chief marketing officer. “ExactTarget’s Global Executive Summary provides global marketers the comprehensive insight they need to interact with today’s hyper-connected consumers across email, Facebook and Twitter.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 0.00%
FB $118.06 0.00%
GOOG $695.70 0.00%
TSLA $222.56 0.00%
YHOO $37.40 3.90%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs