This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Avery Dennison Introduces Pressure-sensitive Label Materials For The Craft Beer Industry. (Photo: Business Wire)

Avery Dennison Label and Packaging Materials introduced a new portfolio of pressure-sensitive label materials for the craft beer market at BrewExpo America 2013 in Washington, D.C. The portfolio features 10 pressure-sensitive facestocks and four adhesives that meet the design and application needs of craft beer brand owners.

Avery Dennison introduces pressure-sensitive label materials for the craft beer industry. (Photo: Bu ...

Avery Dennison introduces pressure-sensitive label materials for the craft beer industry. (Photo: Business Wire)

The new portfolio provides breweries a wide range of label materials, plus the ability to create unique label shapes and utilize dynamic printing and finishing capabilities that only pressure-sensitive materials can provide.

The portfolio’s materials include paper and film facestocks that meet market demand for wet-strength and sustainable items. These options allow brand owners to obtain their most desired look, be it with clear film or a paper-faced material.

Five of the portfolio’s facestocks are paired with Avery Dennison’s new Z3338 emulsion adhesive, which enables craft beer brand owners to secure pressure-sensitive label materials on surfaces with heavy condensation. Compared to adhesives currently used with beer-bottle labels, Z3338 provides in-line, wet-applied label positioning that improves operational efficiencies, including ease of setup and cleanup, reduced line downtime, changeover simplicity and less product obsolescence.

“Successful marketers drive consumer preference by differentiating their brand packaging, which is very important for success in a crowded segment such as craft beer,” said Laura Clark, global director, Beer and Beverage for Avery Dennison Label and Packaging Materials. “Through their ability to accept multiple printing techniques and accents, pressure-sensitive label materials can help deliver that differentiation allowing brands to create unique, meaningful on-bottle stories that connect with consumers.”

To maximize the advantages of pressure-sensitive labeling, Avery Dennison offers brand owners technical expertise and package prototyping assistance.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs