March 28, 2013
/PRNewswire/ -- The age-old battle of the sexes has moved into the bedroom and a recent study suggests that a significant percentage of men view the space as a retreat to enjoy in the privacy of their own homes. The "Bedroom Battles" survey from adjustable bed category leader, Leggett & Platt suggests that men are better at maximizing downtime in the master suite and that a focus on functional design could lead to a more relaxing space.
When asked what their bedroom is used for other than sleeping, a third of men (31%) claimed to use the space as a relaxing retreat compared to only a quarter of women. Women cited clutter and disorganization as obstacles when creating a coveted tranquil haven. Nearly half of women (49%) claim their bedrooms required better organization.
Plus, when it comes to clutter, neither sex was shy about finger-pointing. Nearly half (48%) of those in a relationship came clean and admitted that they would like something of their significant other's to "disappear" from the bedroom. Men seem to be particularly concerned with the contents of their "zen caves" as 51 percent hoped for a disappearing act versus only 46 percent of women.
A difference in preference is further supported by the "Home Is Where The Luxury Is" study from Unity Marketing, which found that men emphasize the functional, practical aspects of home decor while women are interested in creating safe, calming environments inspired by a resort or a retreat.
"The Leggett & Platt Adjustable Bed Group is in the business of providing quality home furnishings that offer customized comfort and visual appeal. These findings align with our experience with adjustable bed shoppers, who want their home decor to reflect both their personalities and their lifestyle priorities," said
, President of the Leggett & Platt Adjustable Bed Group. "Our Designer Series line was developed to provide all of the functionality of an adjustable bed—including custom and pre-set positions, massage options and ergonomic remote controls—to meet the comfort needs of both genders along with the high-end aesthetics that appeal to women."
Behind Closed Doors – Americans Neglect Bedrooms
When it comes to keeping the home tidy, the bedroom is lower on the priority list. On average, Americans last organized their bedrooms six months ago. Two in five (40%) of survey respondents designated the bedroom as a go-to spot to stash household clutter. A majority reported having at least one bedroom "headache," such as lack of space or outdated furniture, proving that it may finally be time to stop hitting the snooze button on that long overdue bedroom makeover.
"We can speculate that public spaces like kitchens and dining rooms are taking precedence when housekeeping is concerned, but these findings support our mission to help consumers create tranquil bedroom havens that help them retreat from the stresses of their daily lives," added Thompson. "The 'Bedroom Battles' survey indicates a growing demand for products that will help these consumers transform the bedroom from serving simply as somewhere to sleep, to a place where everyone can be comfortable and relax."