March 28, 2013
/PRNewswire/ -- While consumers who have lost a smartphone or had one stolen in the past are significantly more likely to be taking basic protective measures with their current device, nearly one-third have still not learned their lesson, according to new data from NQ Mobile (NYSE: NQ), a leading global provider of mobile Internet services.(Logo:
NQ Mobile's latest survey takes a fresh look at how consumers are safeguarding their devices and the valuable data they hold, as well as what specifically they feel is most important to protect – and who they most want to protect it from. The results show that consumers understand the problems they face if their device or data is lost, however there remains a disconnect in their behavior to prevent that from happening.
Learning Lessons on Locking Devices
Only 52% of consumers reported requiring a passcode or other authentication method to access their device; however, younger consumers are more likely to take this basic step. 64% of respondents aged 18 to 34 use some method of device locking, as opposed to only 30% aged 55 and up.
According to the survey, losing an unlocked phone is a powerful impetus for changing behavior. 25% of survey respondents reported either losing their device or having one stolen in the past, and of these devices, 40% were unprotected. Upon getting a new phone, 69% of those who lost unlocked phones implemented a measure of access protection. But surprisingly, there remains 31% who haven't learned from their previous mistake and opt to keep their device open to anyone who may pick it up in the future.
What (and Who) Are You Afraid Of?
Consumers recognize the perils of losing their smartphones, and some are taking precautions should that occur. While 48% admitted they'd be "in big trouble" should they lose their device, 44% were more certain that their valuable data is adequately backed up.