BEIJING, March 28, 2013 /PRNewswire/ -- Youku Tudou, Inc. (NYSE: YOKU), China's leading Internet television company ("Youku Tudou"), recently announced the addition of 33 popular American TV dramas and variety shows, produced by ABC, CBS, Fox, NBC, The CW and WB, to its international library in 2013.
Vampire Diaries, Pretty Little Liars, Revenge, Elementary and Modern Family, as well as edgier titles like 2 Broke Girls, 666 Park Avenue, and Cougar Town represent a diverse range of content highly attractive to Chinese audiences. These new shows join American Idol and Scandal, the 2nd and 3rd highest ranked prime time TV shows according to Hollywood Reporter.
The new crop of titles is only the latest addition to Youku Tudou's extensive collection of foreign TV, which includes one of the largest libraries of licensed American TV content in China. Since 2010, Youku Tudou has imported more than 20 hit U.S. TV dramas and variety shows, including Desperate Housewives, Glee, Survivor, America's Got Talent, X-Factor and more. The fastest growing content category, U.S. TV viewership in China has seen explosive growth, including a roughly 400% increase from 2011 to 2012. Average views for single episodes reach as high as 2.5 million.
Through its in-house content metrics and analysis platform, Youku Tudou identifies foreign dramas with domestic appeal. Together with its dominant market share in the online video industry, Youku Tudou has provided much U.S. TV content with unparalleled access to Chinese audiences. After appearing on Youku.com, The Walking Dead became the most watched U.S. serial in China, reaching the Top 3 on Baidu's TV list with the third season garnering more than 95 million views.In addition to the new U.S. content, Youku Tudou's library received a boost recently through an exclusive partnership with Hong Kong Television Broadcasts Limited ("TVB"). The deal sets the stage for Youku.com and Tudou.com to host over 2500 hours of popular TVB dramas, both new and classic, each year for the next two years. The TVB deal is only the latest new partner for Youku Tudou, which has also signed agreements with AMC, the BBC, and Korea's Munhwa Broadcasting Corp. ("MBC") recently.
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