Successful local business searches conducted via mobile phones are most likely to result in an in-store visit when compared to the outcomes of searches conducted on other devices. Online mobile phone and tablet searchers, however, are more likely to continue searching and conduct multiple searches than PC/laptop users. Even more significantly, local business searchers using a mobile phone or tablet have a 78% and 77% likelihood, respectively, to make a purchase as a result of their last search, with tablet searchers skewing toward more expensive purchases.Search via Apps is on the Rise – Facebook and Google Maps Dominate:
(Graphic: Business Wire)
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