This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

R2RLIVE Music Event During SXSW Smashes Expectations And Sets New Records Via Patented Video ECommerce Technology

AUSTIN, Texas, March 28, 2013 /PRNewswire/ -- Cinsay and the Recording Artists Guild's huge, first-time music event, ' Rags to Riches', provided more than 8 hours of non-stop music, celebrity interviews and exclusive entertainment with a packed house and an online, live video stream to more than 3 million viewers all over the world and serving as much as approximately 300,000 concurrent streams at one point.  Days before the event, it was already being billed as 'the online version of Woodstock' and was the talk of attendees at SXSW.  " Retweet to make history", read one of Diddy's tweets as a fan held up her smartphone to show a cameraman during the webcast. To put that video traffic in perspective, the largest online event in the world, Superbowl XLVI, generated about 10 million video views and the Royal Wedding of Kate and William topped out at 300,000 concurrent viewers in 2011. The webcast drew more viewers than other top-billed SXSW concerts being streamed by veteran showcase events during the weeklong music festival.

To view the multimedia assets associated with this release, please click  

The R2RLIVE event broke online records without a big marketing budget. In fact, popularity for the eConcert grew simply on the inherent viralability of the Smart Storeā„¢ technology.  Fans, sponsors, bands and celebrities shared the preview video over Twitter, Facebook and email encouraging friends and family to register and watch the event.

The event, which was originally located in Brush Square Park in downtown Austin, was moved to a bigger facility to accommodate the throngs of music fans.  "This was a first for us in terms of not only the music event but in using our patented technology for a 'live' video stream in social media. It worked seamlessly and was accessible via the web, tablets and smartphones to audiences everywhere," said Christian Briggs, the Founder and CEO of Cinsay. " And with more and more people watching entertainment like this and eCommerce sales increasing, these types of events are huge opportunities for Cinsay, musicians and fans alike," he added.  Briggs spoke to the fact that sales for eCommerce exceeded $1 trillion in 2012 and views for individual artists have hit as much as 1.4 billion views for top music videos. Additionally, branded merchandise for U.S. artists exceeded $2.2 billion in 2011.

Cinsay provided more than $240,000 in branded R2RLIVE merchandise, which was sold at the venue and online throughout the webcast.  Bands promoted the event via their Facebook and Twitter feeds and the event's Hashtag, #R2RLIVE, was even trending at one point on Twitter.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 -1.04%
FB $118.06 0.54%
GOOG $695.70 0.48%
TSLA $222.56 -4.20%
YHOO $36.00 -0.03%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs