March 28, 2013
Recording Artists Guild's
huge, first-time music event, '
Rags to Riches'
, provided more than 8 hours of non-stop music, celebrity interviews and exclusive entertainment with a packed house and an online, live video stream to more than 3 million viewers all over the world and serving as much as approximately 300,000 concurrent streams at one point. Days before the event, it was already being billed as 'the online version of Woodstock' and was the talk of attendees at SXSW. "
Retweet to make history
", read one of Diddy's tweets as a fan held up her smartphone to show a cameraman during the webcast. To put that video traffic in perspective, the largest online event in the world, Superbowl XLVI, generated about 10 million video views and the Royal Wedding of Kate and William topped out at 300,000 concurrent viewers in 2011. The webcast drew more viewers than other top-billed SXSW concerts being streamed by veteran showcase events during the weeklong music festival.
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The R2RLIVE event broke online records without a big marketing budget. In fact, popularity for the eConcert grew simply on the inherent viralability of the Smart Store™ technology. Fans, sponsors, bands and celebrities shared the preview video over Twitter, Facebook and email encouraging friends and family to register and watch the event.
The event, which was originally located in Brush Square Park in downtown
, was moved to a bigger facility to accommodate the throngs of music fans.
"This was a first for us in terms of not only the music event but in using our patented technology for a 'live' video stream in social media. It worked seamlessly and was accessible via the web, tablets and smartphones to audiences everywhere,"
, the Founder and CEO of Cinsay. "
And with more and more people watching entertainment like this and eCommerce sales increasing, these types of events are huge opportunities for Cinsay, musicians and fans alike,"
he added. Briggs spoke to the fact that sales for eCommerce exceeded
in 2012 and views for individual artists have hit as much as 1.4 billion views for top music videos. Additionally, branded merchandise for U.S. artists exceeded
Cinsay provided more than $240,000 in branded R2RLIVE merchandise, which was sold at the venue and online throughout the webcast. Bands promoted the event via their Facebook and Twitter feeds and the event's Hashtag, #R2RLIVE, was even trending at one point on Twitter.