This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

R2RLIVE Music Event During SXSW Smashes Expectations And Sets New Records Via Patented Video ECommerce Technology

AUSTIN, Texas, March 28, 2013 /PRNewswire/ -- Cinsay and the Recording Artists Guild's huge, first-time music event, ' Rags to Riches', provided more than 8 hours of non-stop music, celebrity interviews and exclusive entertainment with a packed house and an online, live video stream to more than 3 million viewers all over the world and serving as much as approximately 300,000 concurrent streams at one point.  Days before the event, it was already being billed as 'the online version of Woodstock' and was the talk of attendees at SXSW.  " Retweet to make history", read one of Diddy's tweets as a fan held up her smartphone to show a cameraman during the webcast. To put that video traffic in perspective, the largest online event in the world, Superbowl XLVI, generated about 10 million video views and the Royal Wedding of Kate and William topped out at 300,000 concurrent viewers in 2011. The webcast drew more viewers than other top-billed SXSW concerts being streamed by veteran showcase events during the weeklong music festival.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/r2rlive-music-event-during-sxsw-smashes-expectations-and-sets-new-records-via-patented-video-ecommerce-technology-200335771.html  

The R2RLIVE event broke online records without a big marketing budget. In fact, popularity for the eConcert grew simply on the inherent viralability of the Smart Store™ technology.  Fans, sponsors, bands and celebrities shared the preview video over Twitter, Facebook and email encouraging friends and family to register and watch the event.

The event, which was originally located in Brush Square Park in downtown Austin, was moved to a bigger facility to accommodate the throngs of music fans.  "This was a first for us in terms of not only the music event but in using our patented technology for a 'live' video stream in social media. It worked seamlessly and was accessible via the web, tablets and smartphones to audiences everywhere," said Christian Briggs, the Founder and CEO of Cinsay. " And with more and more people watching entertainment like this and eCommerce sales increasing, these types of events are huge opportunities for Cinsay, musicians and fans alike," he added.  Briggs spoke to the fact that sales for eCommerce exceeded $1 trillion in 2012 and views for individual artists have hit as much as 1.4 billion views for top music videos. Additionally, branded merchandise for U.S. artists exceeded $2.2 billion in 2011.

Cinsay provided more than $240,000 in branded R2RLIVE merchandise, which was sold at the venue and online throughout the webcast.  Bands promoted the event via their Facebook and Twitter feeds and the event's Hashtag, #R2RLIVE, was even trending at one point on Twitter.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,501.65 0.00 0.00%
S&P 500 1,878.61 +3.22 0.17%
NASDAQ 4,148.3380 +21.3710 0.52%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs