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Williams-Sonoma Home Introduces New Spring 2013 Collection And Mails Large Format Catalog

Williams-Sonoma Home, a premier destination for high-end furnishings and home décor and a member of the Williams-Sonoma Inc. portfolio of brands (NYSE: WSM), announced today the return of its signature catalog for the Spring 2013 Collection as well as the introduction of a fresh new look for the brand. The new large format catalog will be delivered to customers’ homes beginning April 2, 2013.

Inspired by distinctive design, superior quality, and authentic craftsmanship, the new look of Williams-Sonoma Home is relevant and timeless. With a focus on exquisite materials and design details, products are available in materials such as brass, nickel, stone, oak, and cashmere and feature luxury design details. Customers can select from a curated collection of premium textiles sourced from around the world and upholstered furniture, assembled in the USA, is made to order.

“We believe homes are as unique and individual as the people who live in them, and we’ve created a new look for Williams-Sonoma Home that is inspirational and more relevant to how customers are decorating their homes today,” said Monica Bhargava, Executive Vice President of Product Development, Williams-Sonoma. “The new Williams-Sonoma Home is chic, elegant and luxurious but also accessible and livable.”

The three styles featured in the Spring Collection are New Traditional, Beach Chic and Rustic Modern. New Traditional is based on the juxtaposition of textures, colors and materials. The style includes classic silhouettes, luxurious fabrics, rich colors and refined patterns. Beach Chic is inspired by waterside living with a composition of natural fibers, classic coastal palettes, and accents of coral. Rustic Modern features natural materials, expressive objects and polished accents to create a sense of lived-in luxury. The collection includes hides, natural rugs, horn objects, metals and original art.

Williams-Sonoma Home furnishings and home décor items are available online (, via catalog or in one of three stores in New York City (Columbus Circle), Portland (Alphabet District) and San Francisco (Union Square). The three stores featuring Williams-Sonoma Home will continue to serve as destinations where customers and designers can utilize our design services and view fully styled Williams-Sonoma Home rooms.


Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma ( cookware and wedding registry), Pottery Barn ( furniture and wedding registry), Pottery Barn Kids ( kids’ furniture and baby registry), PBteen ( girls’ bedding and boys’ bedding), West Elm ( modern furniture and room decor), Williams-Sonoma Home ( luxury furniture and decorative accessories), Rejuvenation ( lighting and hardware) and Mark and Graham ( personalized gifts and gifts for the home) – are marketed through seven e-commerce websites, eight direct mail catalogs and 581 stores. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands in Bahrain, the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

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