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March 28, 2013 /PRNewswire/ -- YANAGIYA HONTEN CO., LTD., which marks its 398th anniversary since foundation this year, announced on
March 28 its decision to use Mr.
Eiji Kawashima, a player of Standard Liege in
Belgium Jupiler League (first division league) as the face of its hair grower brand "YANAGIYA Medicated Hair Growth Fresh Tonic." Mr. Kawashima is a football player who is expected to be a key player as a goal keeper in the 2014 FIFA World Cup Brazil(TM).
He transferred to Belgium Jupiler League in 2010, and has since been challenging on the world stage with his straightforward passion. Mr. Kawashima was asked to be the face of the product since his attitude matches the image of "YANAGIYA HONTEN" which is not only a historical company with tradition and trust but also keeps on challenging and the "Keeping hair" concept and image of "YANAGIYA Medicated Hair Growth Fresh Tonic".
Mr. Kawashima is cheerful and full of passion. He is also proficient at languages (speaking 7 languages). His activities are beyond the field of sport and popular with men and women of all ages. He will appear at promotions such as advertising and POS as the face of "YANAGIYA Medicated Hair Growth Fresh Tonic."
Official website of Fresh Tonic (only in Japanese):
Product information:YANAGIYA Medicated Hair Growth Fresh Tonic
Open price "Quasi drug"
Extracts from natural medicines and vitamin E derivative (medicinal properties) hit scalp with jet spray.