This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

China Film Studio Opens The First Virtual Production Stage In China Using Lightcraft Technology's Previzion Systems

VENICE, Calif., March 27, 2013 /PRNewswire/ -- China Film Virtual Stage (CFVS), the first virtual production stage in China, recently opened a brand new 800 sq meter green screen stage to offer Chinese clients the most advanced virtual set shooting services for both movie and TV episodic shows. Powered by the latest Previzion systems from Lightcraft Technology, CFVS provides real-time pre-visualization of final shots to its clients. A film or television crew shooting on green-screen, for the first time in China, will be able to see both the live action and CGI elements in context, during the shooting.

CFVS is a part of China Film Studio, the flagship facility of the China Film Co., Ltd., and is located in Huairou District, Beijing. The Digital Production branch of the studio, previously known as Hualong Digital Film Production Company, has been regarded as the industry leader in production quality since its establishment in 2000.

Wang Jianxiong, CTO of China Film Studio says, "It has been a while since we first wanted to use real-time graphics for visual effects shooting. We had tried to use virtual set technology to do fast plate layout for explosion scenes in a war movie back in 2004. However, the other virtual set systems we tested before Previzion were all meant for TV news programming, so it was really difficult to get them to fit into a movie production workflow. In contrast, Previzion works well with our shooting and post production workflow. The quality of the real-time composite is also considerably better. And more importantly, using Previzion helps the filming crew work more closely with the VFX team."

According to the MPAA, China had become in 2012 the world's 2nd largest movie market in terms of box office revenue. About half that revenue was from domestic movies, 80% of which were shot and/or processed at China Film Studio. "Shooting in the newly opened CFVS, directors and DOP's will be able to see the visual effects using their own eyes, not using their imaginations. They will find it very helpful," says Wang Jianxiong. "We look forward to getting more VFX shows done at CFVS, with world-class quality, and with record-breaking efficiency!"

Eliot Mack, Lightcraft's founder and system architect states: "China Film Studio has a very aggressive agenda to bring Chinese film up to the best international standards. For sophisticated visual effects segments that rely heavily on green screen technology, Previzion is the perfect tool for China Film Studio. They can use the full advantage of our precision camera tracking, sophisticated rendering, and high quality keying, all in real time."

About the China Film Studio  China Film Studio ("The State Digital Production Base of China Film Group") is a subsidiary of China Film Co., Ltd. Covering an area of 130 acres, China Film Studio is the home to 16 fully-equipped sound stages, ranging in size from 800 sq. meters to 5000 sq. meters. In addition to sound stages, backlots, equipment rental, sound post production, visual effects, and post production are also provided on campus. The studio was established in 2005 with the aim of the advancement of digital production technologies in filmmaking in China, together with the production of more high quality movies. It is now the most advanced facility in China.

About Lightcraft Technology  Lightcraft Technology was founded in 2004 by Eliot Mack to bridge the technology and on-set production worlds. A graduate of MIT, Eliot has worked at Walt Disney Imagineering and iRobot. In 2004, Eliot followed his interests in visual effects and motion tracking and founded Lightcraft Technology, applying robotic techniques to the motion picture industry to create what would become the Previzion virtual studio system.  Developed with co-founder and software architect Phil Mass, Previzion is a real time visual effects system that provides a combination of high precision camera tracking, sophisticated rendering, and VFX quality keying that makes it the ideal solution for use in on-set compositing of virtual backgrounds and CGI characters. Please visit www.lightcrafttech.com for further information or contact Rick Balabuck at (310) 386-7293 or rick@lightcrafttech.com.

SOURCE Lightcraft Technology

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs