This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

America's Biggest Celebrities, Brands Turn Red For Marriage Equality

Beyonce, Leonardo DiCaprio and Smirnoff, others have helped equality logo go viral

WASHINGTON, March 27, 2013 /PRNewswire-USNewswire/ -- Over the past twenty four hours, many of America's most recognized brand names and Hollywood's biggest stars have joined millions of people around the world in sharing a modified red version of the Human Rights Campaign's (HRC) logo in support of marriage equality.  HRC, the nation's largest lesbian, gay, bisexual and transgender civil rights organization, launched a social media campaign Monday afternoon in conjunction with two marriage cases before the Supreme Court this week, in an effort to raise awareness and help showcase the broad and diverse support for marriage equality.

"Support for marriage equality is growing every day, but this one simple image gave countless millions a straightforward way to show their support for this civil rights cause—many for the very first time," said HRC President Chad Griffin.

Dozens of celebrities have shared HRC's red logo or messages via social media, including Beyonce, Leonardo DiCaprio, Fergie, Russell Simmons, Kristen Bell, Alicia Keys, Patrick Stewart, Carson Daly, Kathy Griffin, George Takei, the Ellen Degeneres Show, Jake Johnson, Jaime King, Mandy Moore, Whitney Cummings, Abby Wambach, Jason Mraz, Tegan & Sara, Sophia Bush, Lance Bass and Alyssa Milano, as well as the official Facebook page for HBO's True Blood. 

Some of America's biggest brands, including Orbitz, Fab.com, and Kenneth Cole have also taken note of the logo's viral popularity, launching personalized versions of their own.  Bud Light created a modified version of HRC's logo, using two beer cans for the equal sign.  Popular clothing retailer Bonobos used khaki pants, and Kimpton Hotels used two pillows.  Martha Stewart Living posted a slice of red cake with icing as the equal sign to Facebook.

As part of HRC's robust social media efforts around the two cases before the Supreme Court, the red logo launched on the HRC Facebook page at 1:00pm ET Monday.  Originally designed in 1995, HRC's standard blue and yellow equality logo is one of the most visible and recognized symbols of the LGBT equality movement.

The Human Rights Campaign is America's largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

SOURCE Human Rights Campaign

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,298.71 -118.14 -0.68%
S&P 500 2,006.20 -15.05 -0.74%
NASDAQ 4,665.3750 -18.0320 -0.38%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs