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Global Video And Ad Insertion Server Markets

NEW YORK, March 27, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Video and Ad Insertion Server Markets http://www.reportlinker.com/p01020585/Global-Video-and-Ad-Insertion-Server-Markets.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Online_Broadcasting

This study covers the Global Video and Ad Insertion Server Markets, examining drivers and restraints for growth, pricing, distribution, technology, demand and geographical trends. The market is divided into three segments – cable, telco and broadcast, and this research analyzes trends and growth potential for each of these as well as regions. In addition, an in-depth analysis of the competitive landscape including vendors' market shares in each segment is performed, along with detailed profiles of the key vendors in the market. The base year is 2011 with forecasts running through 2018.

TABLE OF CONTENTS

C h a p t e r 1Executive SummarySummary of Major Findings 1-1Introduction 1-1Opportunities and Forecasts 1-2Market Segment Analysis 1-3Cable Video and Ad Insertion Server Market 1-3Telco Video and Ad Insertion Server Market 1-3Broadcast Video and Ad Insertion Server Market 1-4Competitive Analysis 1-4C h a p t e r 2Analysis of the Global Video and Ad Insertion Server MarketsOverview and Issues Facing the Total Global Video and Ad Insertion Server Markets 2-1Introduction 2-1Video Servers 2-2Ad Insertion Servers 2-3Market Engineering Measurements Analysis 2-5Market Age 2-6Revenue and Growth Rates 2-6Pricing 2-7Competitors and Products 2-7Market Drivers 2-8Market Restraints 2-8Market Forecasts and Trend Analysis 2-9Revenue Forecasts for the Global Video and Ad Insertion Server Markets 2-9Global Video Server Market Revenue Forecasts 2-9Global Ad Insertion Server Market Revenue Forecasts 2-12Market and Technology Trends 2-15The Video and Ad Server Market Goes Through a Phase of Consolidationas Vendors Seek to Achieve Scale, Product Diversity and Critical Mass through Strategic Acquisitions 2-16The Founding of Canoe Ventures in 2008 has Advanced the Cause DevelopingBest Practices for Advertising in the Cable Industry 2-18The 2011 Comcast-NBC Merger is Expected to Signal Further Consolidationbetween Content Owners and Service Providers 2-18The Creation of SCTE Standards for Digital Program Insertion 2-19Broadcasters are Upgrading Networks to Support HD and 3 Gbps Technology 2-20Ad Insertion Will Gradually Transition from MPEG-2 to MPEG-4 AVC Services 2-20Pricing Trends 2-21C h a p t e r 3Analysis by Segment of the Global Video and Ad Insertion Server MarketsCable Video and Ad Insertion Server Markets 3-1Market Overview 3-1Factors Driving Growth for the Cable Video and Ad Insertion Server Markets 3-3Video-on-Demand (VOD) and the Demand for HDTVs and HD ProgrammingFosters Investments in Video and Ad Servers 3-4Interactive and Personalized Services like DVRs, nPVR and Time-Shifted TV BoostsDemand for Video and Ad Servers 3-5Global Transition to Digital Cable Services Drives Uptake of Video Server Equipment and Technology 3-6Tangible Audience Measurement and Analytics with Targeted Advertising DeliversValue to Ad Agencies and Brands 3-6Cable MSOs Tackle Bandwidth Restrictions Through Rate Shaping and Re-QuantizationProcesses to Deliver More Channels to Customers 3-7Factors Restraining Growth for the Cable Video and Ad Insertion Server Markets 3-7Weak Global Macro-economic Conditions Adversely Affects Investmentsin Digital Equipment Including Video and Ad Servers 3-8The Lack of Revenue Sharing Business Models Between Key Stakeholdersin the Ecosystem Restrains Growth 3-9Cable Operators Challenged by the Large Installed Base of Legacy STB SystemsWhich Hinders Market Growth 3-9The High Initial Investments Required to Provide Interactive Services are a Deterrent for MSOs 3-10Bandwidth Constraints Restrict the Ability of Cable Operators to Deliver HD and VOD Content 3-10Revenue Forecasts for the Global Cable Video and Ad Insertion Server Markets 3-11Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for Americas 3-14Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for EMEA 3-18Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for Asia-Pacific 3-21Pricing Analysis 3-25Telco Video and Ad Insertion Server Markets 3-27Market Overview 3-27Factors Driving Growth for the Telco Video and Ad Insertion Server Markets 3-29The Ability to Unicast Content Based on Individual Targeting is Driving Growth for IPTV Operators 3-29The Highly Granular Audience Measurement Metrics Facilitated by IPTV Increases Adoption of AdvancedAdvertising Campaigns 3-30The Growing Number of Digital Channels, HD and VOD Content are Expectedto Drive the Demand for Video and Ad Servers 3-31IPTV Services are Gaining in Popularity as Global Subscriber Base Grows Steadily in the Last Five Years 3-31Telcos are Pursuing STB-Specific Ad Insertion Model to Deliver SD and HDprogramming and commercials 3-32Factors Restraining Growth for the Telco Video and Ad Insertion Server Markets 3-33The Delivery of Video Content via OTT acts as a Restraint for IPTV Server Investments 3-33The Continued Weak Macro-economic Conditions Holds Back Investment inDigital Equipment, Including Video and Ad Servers 3-34The Lack of Proven Business Models Creates Uncertainty within the Ecosystem for IPTV Advertising 3-34IPTV Advertising is Still Considered Experimental by both Advertisers andContent Owners Which Holds Back Investments 3-35Issues Around Customer Privacy Prevents Ad Agencies from Embracing the Conceptof Highly Targeted Campaigns 3-35Revenue Forecasts for the Global Telco Video and Ad Insertion Server Markets 3-36Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for Americas 3-39Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for EMEA 3-43Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for Asia-Pacific 3-47Pricing Analysis 3-51Broadcast Video and Ad Insertion Server Markets 3-53Market Overview 3-53Factors Driving Growth for the Broadcast Video and Ad Insertion Server Markets 3-55The Growing Availability of HD content and Digital Channels Drives the Demandfor Video and Ad Servers 3-56Key Global Sporting and Entertainment Events Continue to Drive Uptakeof Advanced Broadcast Technologies in the Market 3-57Local Digital Ad Insertion is Rapidly Gaining Traction Among Broadcasters Aimingto Attract Higher Ad Spending to the Medium 3-58The Transition to Digital Broadcasting Continues to Drive Server and EquipmentUpgrades in Emerging Markets 3-58Advertisements on Broadcast TV Still Accounts for Over Half of all Media SpendingDespite Pressure from Other Media like the Internet, Digital Signage, Interactive Kiosks Etc. 3-59Factors Restraining Growth for the Broadcast Video and Ad Insertion Server Markets 3-59Challenging Global Macro-economic Conditions Restrains Investments in BroadcastEquipment, Including Video and Ad Servers. 3-60Broadcasters are Faced with Lower Ad Spending as the Internet Medium Continuesto Attract Advertising Dollars 3-61The Uneven Pace of the Migration from Analog to Digital Broadcasting Globallyand Lack of HD Content Curtails Server Uptake 3-61Intense Competition in the Industry Continues to Drive Down Prices and Marginsfor Video and Ad Server Vendors 3-62Revenue Forecasts for the Global Broadcast Video and Ad Insertion Server Markets 3-62Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for Americas 3-66Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for EMEA 3-70Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for Asia-Pacific 3-74Demand Analysis 3-78Playout Video Server Market 3-78Newsroom Video Server Market 3-80Sports Video Server Market 3-81Studio Video Server Market 3-83Pricing Analysis 3-85C h a p t e r 4Competitive AnalysisCompetitive Analysis of the Global Video Server Market 4-1Competitive Structure of the Global Video Server Market 4-1Tier I Companies 4-3Tier II Companies 4-3Tier III Companies 4-3Market Share Analysis of the Global Video Server Market 4-4Market Leader 4-5Challengers 4-5Contenders 4-6Market Share Analysis of the Global Cable Video Server Market 4-6Market Leader 4-8Challengers 4-8Contenders 4-9Market Share Analysis of the Global Telco Video Server Market 4-10Market Leader 4-11Challengers 4-11Contenders 4-12Market Share Analysis of the Global Broadcast Video Server Market 4-13Market Leader 4-15Challenger 4-15Contenders 4-15Product Analysis of the Global Video Server Market 4-16Hot Company Watchlist of the Global Video Server Market 4-19UTStarcom, Inc. 4-20Competitive Analysis of the Global Ad Insertion Server Market 4-21Competitive Structure of the Global Ad Insertion Server Market 4-21Tier I Companies 4-23Tier II Companies 4-23Tier III Companies 4-23Market Share Analysis of the Global Ad Insertion Server Market 4-24Market Leader 4-25Challengers 4-25Contenders 4-26Product Analysis of the Global Ad Insertion Server Market 4-27Cable 4-28Telco 4-28Broadcast 4-29Hot Company Watchlist of the Global Ad Insertion Server Market 4-29Arris 4-30

List of FiguresC h a p t e r 2Analysis of the Global Video and Ad Insertion Server Markets2-1 Total Video and Ad Insertion Server Markets:Market Drivers Ranked in Order of Impact (Global), 2012-2018 2-82-2 Total Video and Ad Insertion Server Markets:Market Restraints Ranked in Order of Impact (Global), 2012-2018 2-92-3 Total Video Server Market:Revenue Forecast (Global), 2009-2018 2-102-4 Total Video Server Market:Revenue Forecast by Geographic Region (Global), 2009-2018 2-112-5 Total Ad Insertion Server Market:Revenue Forecast (Global), 2009-2018 2-132-6 Total Ad Insertion Server Market:Revenue Forecast by Geographic Region (Global), 2009-2018 2-14C h a p t e r 3Analysis by Segment of the Global Video and Ad Insertion Server Markets3-1 Cable Video and Ad Insertion Server Markets:Market Drivers Ranked in Order of Impact (Global), 2012-2018 3-43-2 Cable Video and Ad Insertion Server Markets:Market Restraints Ranked in Order of Impact (Global), 2012-2018 3-83-3 Cable Video Server Market:Revenue Forecast (Global), 2009-2018 3-113-4 Cable Ad Insertion Server Market:Revenue Forecast (Global), 2009-2018 3-123-5 Cable Video Server Market:Revenue Forecast (Americas), 2009-2018 3-143-6 Cable Ad Insertion Server Market:Revenue Forecast (Americas), 2009-2018 3-163-7 Cable Video Server Market:Revenue Forecast (EMEA), 2009-2018 3-183-8 Cable Ad Insertion Server Market:Revenue Forecast (EMEA), 2009-2018 3-203-9 Cable Video Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-223-10 Cable Ad Insertion Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-243-11 Cable Video Server Market:Pricing Forecast (Global), 2009-2018 3-263-12 Telco Video and Ad Insertion Server Markets:Market Drivers Ranked in Order of Impact (Global), 2012-2018 3-293-13 Telco Video and Ad Insertion Server Markets:Market Restraints Ranked in Order of Impact (Global), 2012-2018 3-333-14 Telco Video Server Market:Revenue Forecast (Global), 2009-2018 3-363-15 Telco Ad Insertion Server Market:Revenue Forecast (Global), 2009-2018 3-383-16 Telco Video Server Market:Revenue Forecast (Americas), 2009-2018 3-403-17 Telco Ad Insertion Server Market:Revenue Forecast (Americas), 2009-2018 3-423-18 Telco Video Server Market:Revenue Forecast (EMEA), 2009-2018 3-443-19 Telco Ad Insertion Server Market:Revenue Forecast (EMEA), 2009-2018 3-463-20 Telco Video Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-483-21 Telco Ad Insertion Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-503-22 Telco Video Server Market:Pricing Forecast (Global), 2009-2018 3-523-23 Broadcast Video and Ad Insertion Server Markets:Market Drivers Ranked in Order of Impact (Global), 2012-2018 3-553-24 Broadcast Video and Ad Insertion Server Markets:Market Restraints Ranked in Order of Impact (Global), 2012-2018 3-603-25 Broadcast Video Server Market:Revenue Forecast (Global), 2009-2018 3-633-26 Broadcast Ad Insertion Server Market:Revenue Forecast (Global), 2009-2018 3-653-27 Broadcast Video Server Market:Revenue Forecast (Americas), 2009-2018 3-663-28 Broadcast Ad Insertion Server Market:Revenue Forecast (Americas), 2009-2018 3-683-29 Broadcast Video Server Market:Revenue Forecast (EMEA), 2009-2018 3-703-30 Broadcast Ad Insertion Server Market:Revenue Forecast (EMEA), 2009-2018 3-723-31 Broadcast Video Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-743-32 Broadcast Ad Insertion Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-763-33 Playout Video Server Market:Revenue Forecast (Global), 2009-2018 3-783-34 Newsroom Video Server Market:Revenue Forecast (Global), 2009-2018 3-803-35 Sports Video Server Market:Revenue Forecast (Global), 2009-2018 3-823-36 Studio Video Server Market:Revenue Forecast (Global), 2009-2018 3-83C h a p t e r 4Competitive Analysis4-1 Total Video Server Market:Competitive Structure (Global), 2011 4-24-2 Total Video Server Market:Company Market Share by Revenues (Global), 2011 4-44-3 Cable Video Server Market:Company Market Share by Revenues (Global), 2011 4-74-4 Telco Video Server Market:Company Market Share by Revenues (Global), 2011 4-104-5 Broadcast Video Server Market:Company Market Share by Revenues (Global), 2011 4-144-6 Total Video Server Market:Products Offered by Major Market Participants (Global), 2011 4-174-7 Total Video Server Market:Database of Key Industry Participants by Market Segment Type (Global), 2011 4-184-8 Total Ad Insertion Server Market:Competitive Structure (Global), 2011 4-224-9 Total Ad Insertion Server Market:Company Market Share by Revenues (Global), 2011 4-244-10 Total Ad Insertion Server Market:Products Offered by Major Market Participants (Global), 2011 4-274-11 Total Ad Insertion Server Market:Database of Key Industry Participants by Market Segment Type (Global), 2011 4-28

List of ChartsC h a p t e r 2Analysis of the Global Video and Ad Insertion Server Markets2.1 Total Video and Ad Insertion Server Markets:Digital Media Value Chain (Global), 2011 2-12.2 Broadcast Video Server Market:Video Server Usage in a Broadcast Environment (Global), 2011 2-32.3 Total Ad Insertion Server Market:Basic Ad Insertion Workflow (Global), 2011 2-42.4 Total Video and Ad Insertion Server Markets:Market Engineering Measurements (Global), 2011 2-52.5 Total Video Server Market:Revenue Forecast (Global), 2009-2018 2-102.6 Total Video Server Market:Revenue Forecast by Geographic Region (Global), 2009-2018 2-122.7 Total Ad Insertion Server Market:Revenue Forecast (Global), 2009-2018 2-132.8 Total Ad Insertion Server Market:Revenue Forecast by Geographic Region (Global), 2009-2018 2-152.9 Total Video and Ad Insertion Server Markets:PESTLE Analysis (Global), 2011 2-15C h a p t e r 3Analysis by Segment of the Global Video and Ad Insertion Server Markets3.1 Cable Video Server Market:Video Server Usage in a Cable Environment (Global), 2011 3-23.2 Cable Video Server Market:Revenue Forecast (Global), 2009-2018 3-113.3 Cable Ad Insertion Server Market:Revenue Forecast (Global), 2009-2018 3-133.4 Cable Video Server Market:Revenue Forecast (Americas), 2009-2018 3-143.5 Cable Ad Insertion Server Market:Revenue Forecast (Americas), 2009-2018 3-163.6 Cable Video Server Market:Revenue Forecast (EMEA), 2009-2018 3-183.7 Cable Ad Insertion Server Market:Revenue Forecast (EMEA), 2009-2018 3-203.8 Cable Video Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-223.9 Cable Ad Insertion Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-243.10 Telco Video Server Market:Video Server Usage in a Telco Environment (Global), 2011 3-283.11 Telco Video Server Market:Revenue Forecast (Global), 2009-2018 3-363.12 Telco Ad Insertion Server Market:Revenue Forecast (Global), 2009-2018 3-383.13 Telco Video Server Market:Revenue Forecast (Americas), 2009-2018 3-403.14 Telco Ad Insertion Server Market:Revenue Forecast (Americas), 2009-2018 3-423.15 Telco Video Server Market:Revenue Forecast (EMEA), 2009-2018 3-443.16 Telco Ad Insertion Server Market:Revenue Forecast (EMEA), 2009-2018 3-463.17 Telco Video Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-483.18 Telco Ad Insertion Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-503.19 Broadcast Video Server Market:Video Server Usage in a Broadcast Environment (Global), 2011 3-543.20 Broadcast Video Server Market:Revenue Forecast (Global), 2009-2018 3-633.21 Broadcast Ad Insertion Server Market:Revenue Forecast (Global), 2009-2018 3-653.22 Broadcast Video Server Market:Revenue Forecast (Americas), 2009-2018 3-673.23 Broadcast Ad Insertion Server Market:Revenue Forecast (Americas), 2009-2018 3-693.24 Broadcast Video Server Market:Revenue Forecast (EMEA), 2009-2018 3-713.25 Broadcast Ad Insertion Server Market:Revenue Forecast (EMEA), 2009-2018 3-733.26 Broadcast Video Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-753.27 Broadcast Ad Insertion Server Market:Revenue Forecast ( Asia-Pacific), 2009-2018 3-773.28 Playout Video Server Market:Revenue Forecast (Global), 2009-2018 3-793.29 Newsroom Video Server Market:Revenue Forecast (Global), 2009-2018 3-803.30 Sports Video Server Market:Revenue Forecast (Global), 2009-2018 3-823.31 Studio Video Server Market:Revenue Forecast (Global), 2009-2018 3-84C h a p t e r 4Competitive Analysis4.1 Total Video Server Market:Competitive Landscape (Global), 2011 4-14.2 Total Video Server Market:Company Market Share by Revenues (Global), 2011 4-54.3 Cable Video Server Market:Competitive Landscape (Global), 2011 4-74.4 Cable Video Server Market:Company Market Share by Revenues (Global), 2011 4-84.5 Telco Video Server Market:Competitive Landscape (Global), 2011 4-104.6 Telco Video Server Market:Company Market Share by Revenues (Global), 2011 4-114.7 Broadcast Video Server Market:Competitive Landscape (Global), 2011 4-134.8 Broadcast Video Server Market:Company Market Share by Revenues (Global), 2011 4-144.9 Total Video Server Market:Frost & Sullivan Company Heat Index for UTStarcom, Inc. (Global), 2011 4-204.10 Total Ad Insertion Server Market:Competitive Landscape (Global), 2011 4-214.11 Total Ad Insertion Server Market:Company Market Share by Revenues (Global), 2011 4-254.12 Total Ad Insertion Server Market:Frost & Sullivan Company Heat Index for Arris (Global), 2011 4-30

To order this report: Global Video and Ad Insertion Server Markets

__________________________Contact Clare: clare@reportlinker.com US:(339) 368 6001 Intl:+1 339 368 6001

SOURCE Reportlinker

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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