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TheStreet Open House

Why a Massive Apple, Intel Partnership Makes Sense

Stocks in this article: AAPLINTCNFLXTWCDTV

NEW YORK ( TheStreet) -- At this stage of development and at launch, I have to think Intel (INTC) Media VP/GM Erik Huggers doesn't want Apple (AAPL) meddling in his company's living room plans. However, if Intel's cable set-top box hits the ground running (get ready for a cheesy financial media space filler), the two tech titans could be a match made in heaven.

Cringe.

Anyway, here's how it could go down.

It's all but certain that Intel will launch its product in time for the holidays. Rumors persist that Apple will enter the living room -- quite possibly with an Ultra HDTV -- right around the same time.


I have argued for months that Apple, contrary to consensus, wants (or, at least, should want) no part of high-profile content deals. It should stick to what it does best: making existing consumer hardware better -- more intuitive, beautiful and useful. Let Intel deal with the content end of things, which suits Huggers, a BBC veteran, better than Tim Cook.

If it didn't whiff on mobile, there's a chance Intel would power every single Apple device that requires a chip. It should be inside an Apple TV. It should drive every MacBook, iPad and iPhone. It needs to get there because, as a chip company, it can't let Apple walk away and it absolutely cannot hitch its wagon to the PC. That's a losing proposition as the failing Ultrabook experiment proves.

So stop investing money in losers and partner with Apple to innovate. Fund great startups that can turn into partners and acquisitions. And collaborate to take over the living room, primarily from a user experience perspective.


Tim Cook says he feels like he has stepped back in time when he walks into his living room -- you know, like some backwards-ass era where gay marriage isn't even legal ( oh ... wait!). In this regard, Huggers speaks the same language as Cook. In fact, while Netflix (NFLX) CEO Reed Hastings talks a big game about smart television and innovation in the living room, Huggers absolutely appears prepared to deliver the material goods.

He has the cash . . . the backing of a giant blue chip institution. And Apple is a peer, at least if Intel -- throughout the organization -- can get its act completely back together. It's cheesy, but Intel and Apple do make a perfect match in the living room. Whether they know it or not, their interests are (or, at least, should be) aligned.

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