March 27, 2013
/PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
USA Quarterly Beverage Tracker Report Q4 2012
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Obesity is at the forefront of the government approach as there are a number of consumer groups calling for additional controls on the sale and advertising of energy drinks to younger consumers. Disruptions caused by Hurricane Sandy and by the uncertainty of the tax proposals have stunted growth.
What are the key drivers behind recent market changes?
With a proposition to increase income and capital gains taxes, the beverage market will surely be impacted. In addition, consumers are looking for healthier options with some leading players choosing to adopt a new advertising campaign to reflect this.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the
beverage industry and want more detail and analysis on this data. Canadean's
Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q4 2012 vs Q4 2011, together with provisional 2012 volumes and latest 2013 forecasts