This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New Book Describes How Good Business Decisions Sank The Titanic

RESTON, Va., March 27, 2013 /PRNewswire/ -- The Titanic sank because of good corporate decisions poorly applied — and your business may be steaming toward the same fate. That's the claim of Joseph Mortati, author of the new business ebook, Collision Course: How Good Business Decisions Sank the Titanic (

(Photo: )

Making the startling assertion the best way to understand the disaster is as a business story, this book unlocks the story overlooked for a century and that has fascinated thousands of business professionals and students in the Washington, DC area.

Starting with the hours before the crash and working back through time, the author takes the reader into the planning and implementation stages of a decade of decisions that ultimately and unknowingly rendered Titanic vulnerable. These sound but fatal business choices were made by stakeholders from the international holding company that owned Titanic down to the engineers, marketers, and ship's officers.

Using historical data and tantalizing details, the author demonstrates how solid business decisions were blown off-course through poor situational awareness and shows how these same mistakes repeat themselves for disastrous results — from the bridge of the Titanic to the boardroom of Lehman Brothers.

It demonstrates that a 360-degree view of risk and reward is crucial for planning competitive strategy and integrating new technology.

With analytic precision, the author traces each failure to a lack of proper alignment of people, processes and systems then shows the corresponding principles that lead to success. Each chapter concludes with questions helping the reader translate critical lessons from Titanic into smart strategies for their challenges today.

About the author: Joseph Mortati learned to understand complexity while flying supersonic fighters in the U. S. Air Force. Adopting a "People, processes, and systems . . . in that order" view, he launched a successful business career. He currently teaches at The Johns Hopkins University, the University of Maryland, and George Mason University. He is a graduate of the United States Air Force Academy, Rutgers University, and The Johns Hopkins University.

About the eBook: Collision Course: How Good Business Decisions Sank the Titanic (, ISBN 978-0-9854291-1-9,141 pages) is available exclusively through For details or an author interview please visit

Contact: Joseph Mortati

SOURCE Joseph Mortati

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs