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Making the startling assertion the best way to understand the disaster is as a
business story, this book unlocks the story overlooked for a century and that has fascinated thousands of business professionals and students in the
Washington, DC area.
Starting with the hours before the crash and working back through time, the author takes the reader into the planning and implementation stages of a decade of decisions that ultimately and unknowingly rendered
Titanic vulnerable. These sound but fatal business choices were made by stakeholders from the international holding company that owned
Titanic down to the engineers, marketers, and ship's officers.
Using historical data and tantalizing details, the author demonstrates how solid business decisions were blown off-course through poor situational awareness and shows how these same mistakes repeat themselves for disastrous results — from the bridge of the
Titanic to the boardroom of Lehman Brothers.
It demonstrates that a 360-degree view of risk and reward is crucial for planning competitive strategy and integrating new technology.
With analytic precision, the author traces each failure to a lack of proper alignment of people, processes and systems then shows the corresponding principles that lead to success. Each chapter concludes with questions helping the reader translate critical lessons from
Titanic into smart strategies for their challenges today.
About the author: Joseph Mortati learned to understand complexity while flying supersonic fighters in the U. S. Air Force. Adopting a "People, processes, and systems . . .
in that order" view, he launched a successful business career. He currently teaches at The
Johns Hopkins University, the
University of Maryland, and
George Mason University. He is a graduate of the
United States Air Force Academy,
Rutgers University, and The
Johns Hopkins University.
About the eBook:Collision Course: How Good Business Decisions Sank the Titanic (amazon.com, ISBN 978-0-9854291-1-9,141 pages) is available exclusively through Amazon.com. For details or an author interview please visit