This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

New Book Describes How Good Business Decisions Sank The Titanic

RESTON, Va., March 27, 2013 /PRNewswire/ -- The Titanic sank because of good corporate decisions poorly applied — and your business may be steaming toward the same fate. That's the claim of Joseph Mortati, author of the new business ebook, Collision Course: How Good Business Decisions Sank the Titanic ( http://www.amazon.com/kindle/dp/B00C259DCM).

(Photo: http://photos.prnewswire.com/prnh/20130327/PH83895 )

Making the startling assertion the best way to understand the disaster is as a business story, this book unlocks the story overlooked for a century and that has fascinated thousands of business professionals and students in the Washington, DC area.

Starting with the hours before the crash and working back through time, the author takes the reader into the planning and implementation stages of a decade of decisions that ultimately and unknowingly rendered Titanic vulnerable. These sound but fatal business choices were made by stakeholders from the international holding company that owned Titanic down to the engineers, marketers, and ship's officers.

Using historical data and tantalizing details, the author demonstrates how solid business decisions were blown off-course through poor situational awareness and shows how these same mistakes repeat themselves for disastrous results — from the bridge of the Titanic to the boardroom of Lehman Brothers.

It demonstrates that a 360-degree view of risk and reward is crucial for planning competitive strategy and integrating new technology.

With analytic precision, the author traces each failure to a lack of proper alignment of people, processes and systems then shows the corresponding principles that lead to success. Each chapter concludes with questions helping the reader translate critical lessons from Titanic into smart strategies for their challenges today.

About the author: Joseph Mortati learned to understand complexity while flying supersonic fighters in the U. S. Air Force. Adopting a "People, processes, and systems . . . in that order" view, he launched a successful business career. He currently teaches at The Johns Hopkins University, the University of Maryland, and George Mason University. He is a graduate of the United States Air Force Academy, Rutgers University, and The Johns Hopkins University.

About the eBook: Collision Course: How Good Business Decisions Sank the Titanic (amazon.com, ISBN 978-0-9854291-1-9,141 pages) is available exclusively through Amazon.com. For details or an author interview please visit www.titaniccollisioncourse.com.

Contact: Joseph Mortati info@titaniccollisioncourse.com

SOURCE Joseph Mortati

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,366.13 +170.71 0.99%
S&P 500 0.00 -2.75 -0.14%
NASDAQ 4,626.3860 +60.2480 1.32%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs