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North America Beverage Forecasts March 2013



NEW YORK, March 27, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

North America Beverage Forecasts March 2013

Product SynopsisPublished by Canadean, North America Beverage Forecasts provides consumption trends from 1999 to 2011 actual, 2012 provisional and 2013 to 2018 forecasts for key beverage categories.

Introduction and Landscape Why was the report written?This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

Wh at is the current market landscape and what is changing?2012 proved to be a mixed bag across the drinks industry where packaged water consumption rose by 7%, bulk/HOD water steadied after years of decline, carbonates had another disappointing year, juice sales declined by 4% whereas squash/syrups saw an impressive growth of 12% over the year.

What are the key drivers behind recent market changes?Health-consciousness, sheer variety, the demand for added value, a gradual change of consumers' taste preferences as well as the widely affecting adverse economic situation across the globe have all impacted heavily upon the overall drinks market.

What makes this report unique and essential to read?The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.

Key Features and BenefitsData for 28 individual beverage categories, covering historical trends (1999-2011 actual, 2012 provisional and 2013-2018 forecast provided in excel).Data measures in million litres and litres per capitaSupporting analysis for the individual beverage categoriesCanadean's North America Beverage Forecasts includes data tables for Canada and the USA.Supporting text for the USA.

Beverage Consumption Data TablesData Horizon 1999-2011 ACTUAL, 2012 PROVISIONAL and 2013-2018 FORECASTSMeasures: Volume (million litres), Population (millions), Litres Per Capita Geographic Coverage NORTH AMERICA: Canada, United States of America Regional BalancersFor regions where it has not been possible to generate total market volumes by profiling each individual country, we have taken a value judgement to arrive at a balancing "Others" figure. This is recorded as a separate entity, specific to the Region to which it belongs

Product CoverageMain beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines. Individual beverage categories within each main group are as follows:Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litresSoft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot TeaBeer: Beer, Sorghum Beer and CiderSpirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake Wines: Wine (Still and Sparkling combined) Market Commentary Geographic Coverage NORTH AMERICA: United States of America

Categories covered where applicable:Packaged WaterBulk/HOD WaterCarbonatesJuiceNectarsStill DrinksSquash/SyrupsFruit PowdersIced/Rtd Tea DrinksIced/Rtd Coffee DrinksSports DrinksEnergy DrinksDairy DrinksHot TeaHot CoffeeBeerCiderWineSpiritsFortified WineFABsSakeRice WineNorth America Beverage Forecasts - Methodology

To order this report: Beverage Industry: North America Beverage Forecasts March 2013

__________________________Contact Clare: clare@reportlinker.comUS:(339) 368 6001Intl:+1 339 368 6001


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