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Simplicity Bank Wins Innovative Community Bank Award

Stocks in this article: SMPL

COVINA, Calif., March 27, 2013 (GLOBE NEWSWIRE) -- At the Western Independent Banker's Annual Conference, Simplicity Bank was awarded the 2013 Innovative Community Bank Award in the asset category of $250 million-$1 billion for its secure Biometric Fingerprint Reader System. The biometric system provides an enhanced level of security and end-user convenience compared to traditional username and passwords when employees log in.

"For financial institutions, security is of paramount importance and that's no different for us. With the deployment of the company-wide biometric system, we set out to accomplish three objectives: enhance our security posture, reduce the amount of employee related service calls, and to simplify the employee experience within the bank", said Paul Madore, Simplicity Bank's Information Technology Manager.

Madore continued, "Like with any new technology, we spent many hours researching, testing and deploying the biometric equipment and software. We continue to evolve and find ways to improve our user experience, increase efficiencies and in the end make banking simple."

Simplicity Bank has been providing customers with financial services for over 60 years and has proven to be a leader in innovation and security for both customers and employees with the implementation of projects like the secure Biometric Fingerprint Reader System.

About Simplicity Bank

Simplicity Bank, a wholly owned subsidiary of Simplicity Bancorp, Inc. (Nasdaq:SMPL), is a community leader in simplifying the banking experience but also for its volunteerism and philanthropy with local non-profits and businesses throughout southern California. For over 60 years Simplicity Bank has provided financial services for customers and in the communities it serves with a safe, simple and secure way to bank. For more information about Simplicity Bank, please visit www.SimplicityBank.com.

CONTACT: Press Contact
         Dustin Luton
         Simplicity Bank
         dluton@simplicitybank.com
         800.524.2274

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