BlueKai Partner Program Expands Into New Channels; Reflective Of Marketers' Need For Cross-Channel Data Intelligence And Activation
CUPERTINO, Calif., March 27, 2013 /PRNewswire/ -- BlueKai, the world's first complete enterprise data activation system for intelligent marketing, today announced that its Partner Program has grown by 25 percent since launching in May of last year, adding 5 new categories of partnerships that take data beyond the media channel. The company's SaaS platform has expanded its integrations to allow marketer and publisher clients to seamlessly activate their data intelligence to influence activities in various execution platforms and emerging channels. For example, marketers and publishers can now leverage 1 st and 3 rd party data intelligence to create a more relevant site experience, serve dynamic ad creative, generate lookalike modeling as well as leverage insights across emerging media such as mobile and social.
"Seamless data connectivity and activation across any channel is crucial for marketers who are looking to maximize ROI from this age of data intelligence," says Cory Treffiletti, SVP of Marketing at BlueKai. "Consumers interact with brands in so many different ways, so it's imperative that marketers have access to the tools and technologies that will enable them to get the right message in front of the right audience regardless of how and where their audience is engaging. Through this expansion, our connections made through the Partner Program is helping to make data activation as easy as pushing a button."
With today's announcement, the total number of partners in BlueKai's program comes to 137 with 17 new additions. Some new areas of focus and partnerships include:
- Dynamic Creative Optimization – Adjuggler, Flashtalking (with ad serving for agencies, advertisers and publishers)
- Website Content Optimization – Optimizely
- Real - time Customer Experience – Monetate
- Lookalike Modeling – Datacratic, Trusignal
- Social Media – Facebook, Janrain
- Mobile – Jumptap, Mopub, Tapad
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