Blackberry shares will move one way or another after earnings are reported. A hint of a weak forecast would give fuel for the large base of short-sellers. Strong initial sales of Blackberry 10 would push Blackberry shares higher. Either way, the Blackberry recovery will take multiple quarters. Its success will depend on aggressive marketing and innovation. This aggressive ad suggests that Blackberry is on the right track.
Written by Chris Lau, Kapitall Contributor