Dr Pepper Snapple Group’s (NYSE: DPS) partnership with the Pittsburgh Penguins is as solid as ice. DPS and the celebrated hockey team announced today they are extending their multi-year marketing and sponsorship agreement for an additional seven years, through July 2020.
As the exclusive provider of carbonated soft drinks and other beverages at the CONSOL Energy Center since 2010, DPS gives fans a lot of flavor with more than 30 products to enjoy -- such as Dr Pepper, Diet Dr Pepper, 7UP, RC Cola and more -- while cheering on the Penguins. The agreement also covers teas, bottled water, energy drinks, juices and juice drinks.
In addition to exclusive vending and pouring rights, DPS will receive certain advertising provisions such as radio broadcast, in-venue signs and an annual playoff promotion. It will also continue its “Cap Trick” program, an under the cap contest where fans can accrue and redeem points with the purchase of select DPS beverages and participate in fun online activities for Penguins tickets and gear.
“Dr Pepper Snapple Group has been a valuable partner right from the first day we opened the CONSOL Energy Center three years ago,” said David Peart, Penguins senior vice president. “We are thrilled to keep these iconic beverages flowing well into the future and bring refreshment and flavor to Penguins fans and attendees at all of the other events at the arena.”“This extended agreement is a great opportunity to get our brands in front of Pittsburgh Penguins supporters – some of the most passionate hockey fans in the world,” said Nick Geswein, senior vice president and general manager, Northeast business unit, DPS. “We are excited to continue this strong partnership with the team, CONSOL Energy Center and the Pittsburgh community.” About Dr Pepper Snapple Group Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.
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