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HomeVestors Continues Aggressive Trademark Enforcement In First Quarter

DALLAS, March 27, 2013 /PRNewswire/ -- HomeVestors of America, Inc. ("HomeVestors"), known for its registered trademark We Buy Ugly Houses ®, has been diligent in protecting its trademarks.  Since its incorporation in 1996, HomeVestors has aggressively defended its federally registered trademarks and enforced its right to prevent third parties from infringing these marks, in third-party websites, domain names, and in keyword advertising. 

In the first quarter of 2013 alone, HomeVestors has initiated enforcement action against as many as fourteen new third-party infringers and has already secured victory in five matters.  HomeVestors is also pursuing a number of Uniform Domain-Name Dispute-Resolution Policy ("UDRP") proceedings against parties that are incorporating HomeVestors trademarks into domain names.  HomeVestors also continues to see an increase in third-party use of the federally registered HOMEVESTORS ® mark, or confusingly similar variations thereof, an indication that the HOMEVESTORS ® brand continues to grow and gain strength and recognition throughout the United States.  HomeVestors is, of course, diligently pursuing those matters as well. 

HomeVestors is the #1 buyer of houses in the U.S.  The first franchise company of its kind, HomeVestors has been franchising since 1996.  HomeVestors currently has over 300 independently owned and operated franchises in 37 states.  Franchisees are authorized to use the WE BUY UGLY HOUSES® and HOMEVESTORS ® trademarks in connection with their franchised business. Use of such trademarks by unauthorized third parties, however, is prohibited.

"HomeVestors continues to aggressively pursue infringers of both its WE BUY UGLY HOUSES ® and HOMEVESTORS ® marks," explained HomeVestors litigation attorney Darin Klemchuk of Klemchuk Kubasta LLP.  "It will continue to pursue every infringement of which it becomes aware in order to maintain the vast goodwill and national recognition in its marks."

HomeVestors has owned and used the HOMEVESTORS®, WE BUY UGLY HOUSES®, the UG® family of marks, and other proprietary trademarks continuously for many years.  Over the years, HomeVestors has spent significant amounts of time and resources in developing its brand and maintaining the goodwill it has built in its trademarks.

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