March 27, 2013
is pleased to announce the public launch of the FlyDesk™
Buy-on-Board (BoB) application, the first iPad-based solution that enables airlines to process food and beverage transactions in-flight. The BoB application, which launched in beta on select Allegiant Air flights in
and which will be implemented fleetwide by the second quarter of 2013, is now available to airlines worldwide.
A 2012 report from
showed that an effective Buy-on-Board solution will improve customers' inflight experience, while creating additional revenue for the carrier. Through the Allegiant Systems Buy-on-Board application, flight attendants can find out all of the information and pricing on all a-la-carte food and beverage options, track inventory and process credit or debit card payments. If an airline is equipped with inflight WiFi, the BoB app will be able to process payments immediately (rather than waiting until landing), reducing the risk of cancelled or incomplete payments.
The system was designed specifically to meet the needs of Allegiant Air, a recognized ancillary revenue leader in
that offers a large number of items for sale onboard. "Allegiant Travel was very excited to be able to offer the solution to our flight attendants," said
Mary Grace Clements
, airline VP of In-Flight. "By integrating the Buy-on-Board app with FlyDesk, we have provided our crew with a single device for their payments, manuals, and reports. Ultimately, we view the device as a fully integrated part of operations, as it provides mobile access to many parts of their workday."
Unlike other BoB applications, the Allegiant Systems BoB application is fully integrated into the same iPad that houses the airline's FlyDesk EFB and cabin solutions. This makes it easier to offer an expanded list of a-la-carte food and beverage options, without complicating the purchase process for the customer or the flight attendant processing the sale.