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March 27, 2013 /PRNewswire/ -- Aquaphor – the popular multi-use healing ointment favored by triathletes for its healing benefits – today announced
Jennie Finch as this year's chosen spokesperson for their title sponsorship of the 2013 Aquaphor New York City Triathlon. Finch – a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skincare needs – will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on
Manhattan's Upper West Side. Finch's story will come to life through her personal accounts via social media, ongoing media interviews, Aquaphor-generated content, and direct communications with her fellow race participants.
Finch will toe the start line with more than 3,000 athletes from 47 states and 23 countries at the 13
th annual event on
July 14, 2013. The race includes a 1.5 kilometer swim in the Hudson River, 40 kilometer bike on the Henry Hudson Parkway and 10 kilometer run in Central Park.
"After the birth of my daughter, Paisley, this January, I was really looking for my next athletic challenge," said Finch. "Partnering with Aquaphor – a brand I've trusted for my and my family's skin – to be their spokesperson for the 2013 Aquaphor NYC Triathlon was a no brainer. I'm really looking forward to sharing my experience with my fans, followers and fellow triathletes."
Finch was chosen by Aquaphor for her proven success balancing a family life and an active lifestyle. The brand believes Finch is a perfect role model for the nearly 40% of female race participants, many of whom are moms.
"Jennie's success on the field and off as a mom truly mirrors the attributes of the Aquaphor brand – proven reliability in any situation," said
Evan Eckman, Vice President and Chief Marketing Officer, Beiersdorf North America. "Without Aquaphor, the skin can take a beating during a triathlon. We have an opportunity to use Jennie's expert voice to educate moms and athletes everywhere that Aquaphor protects skin. We're so thrilled that she is joining us for this year's race and sharing her journey to the finish line with our Aquaphor community."
As title sponsor of the 2013 Aquaphor NYC Triathlon, Aquaphor helps athletes prepare, protect and heal their skin so they can perform at their best. The company also sponsors some of the race's most popular events, including the Diaper Derby, athlete expo and finishers' area, where Aquaphor provides its popular Aquaphor Healing Ointment and Lip Repair products to participants and fans to fight blisters, chafing and more.