On The Spot Systems®, the leader in location specific, real-time worldwide mobile surveys, today announced a new partnership agreement with Fuddruckers Restaurants (NYSE: LUB) to provide the company with its signature Satisfaction Management tool.
The survey tool will be deployed in all of Fuddruckers’ company owned restaurants and the majority of its 120 franchised locations across the US. Fuddruckers, famous globally for its “World's Greatest Hamburgers®,” is just the most recent win for On The Spot Systems, which also secured partnerships with PepsiCo Foodservice, Luby’s Cafeterias, and BJ’s Wholesale Club in 2012.
This new partnership paves the way for Fuddruckers to take advantage of On The Spot’s unique features, including real-time customer feedback for service-focused industries, email list building, instant management alerts, and automated user-friendly reporting. On The Spot Systems’ cost-effective platform allows users to capture customer and employee feedback “on the spot” by using smartphones or tablet technology. Fully customizable surveys allow individualized branding without the need for a proprietary application and deliver immediate insights into guest satisfaction, market research and field data collection.
Fuddruckers’ customers will be offered multiple ways to provide feedback on their dining experiences, including visiting a specific On The Spot Systems URL via a smartphone or tablet, or scanning a QR code.
“Fuddruckers has been delighting guests for more than 30 years, and we are excited to work with such a prestigious brand,” said On The Spot Systems President Ken Kimmel. “On The Spot System’s real-time, actionable feedback model will ensure that Fuddruckers provides the world’s best customer service along with the world’s greatest hamburgers.”
“What impressed us the most was how easy On The Spot Systems makes taking a survey,” said Mike Peay, Fuddruckers Director of Training. “We believe that the Survey On The Spot feedback tool will provide Fuddruckers restaurant managers with real-time feedback that will ensure our guests have the most enjoyable experience every time they visit.”